• GM, Hyundai Dominate Motorist Choice Awards
    Arch-rivals Toyota and General Motors both have reasons to celebrate with the announcement of the annual Motorist Choice Awards. The two makers outranked the rest of the competition in terms of both customer satisfaction and low vehicle operating costs. Together, they landed nearly half of this year's trophies. The Motor Choice Awards are a joint project teaming consultancies AutoPacific, Inc., and IntelliChoice.
  • Starbucks Adding Screens To Drive-Throughs
    Starbucks is adding video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. But this won't be the regular drive-through speaker-and-pictures scenario. Starbucks screens will feature a real-time audio/video feed of the barista taking the order. Images of items the customer orders will appear on the screen to ensure they are placed correctly. The retailer also recently hired Adobe CIO Gerri Martin-Flickinger for the new role of CTO.
  • How Ads Fueled DraftKings Woes
    DraftKings and rival FanDuel spent gazillions on TV, radio, digital, billboards and every other kind of out-of-home except maybe for urinal sanitizers. Maybe that should have been earmarked for legal. "Just by the crazed amount of tonnage that [companies] are running - this is expensive advertising ... they've piqued everybody's interest," said Tobe Berkovitz, a Boston University professor of advertising.
  • Now, In VW's Diesel Sturm, It's The Diesel Ads
    Volkswagen AG is under investigation this time by the U.S. Federal Trade Commission. Why? For advertising those rigged diesel cars as, what else, "clean diesels." Justin Cole, a spokesman for the agency, said the FTC is coordinating with the Justice Department and the Environmental Protection Agency, which opened their own formal investigations into the carmaker last month.
  • Jury Finds For U. Of Wisconsin Versus Apple On Patent
    A patent war between Apple and the University of Wisconsin has begun. It started in 2014, when the university's patent-holding entity, the Wisconsin Alumni Research Foundation, sued Apple over the use of technology that makes processors more efficient, which Apple used in recent phones and tablets. They were used in some iPads, the iPhone 5S, and the iPhone 6 and 6 Plus. Apple could owe the university up to $862.4 million in damages.
  • SEC Prepares Civil Charges Versus Oreo
    The Securities and Exchange Commission is preparing to file civil charges against Oreo cookies maker Mondelez International Inc in connection with a long-running investigation of payments its Cadbury unit made in India, per sources. Mondelez is unlikely to face any criminal bribery charges under the Foreign Corrupt Practices Act because no evidence has emerged connecting suspicious payments to the United States.
  • Jaguar Land Rover Revs Up Second Screen Ad Effort
    Jaguar Land Rover gets that luxury prospects are multi-taskers. And it is taking that approach to maximizing its TV budget. Kim Kyaw, Jaguar Land Rover North America's manager of digital marketing, social media and CRM says cross-screen is starting to play a larger and larger role in Land Rover Jaguar's overall strategy. "We know that, according to Nielsen, more than 85% of people are on their phone or tablet when then they're watching TV, and that means they're probably not watching the commercials."
  • Starbucks Debuts Delivery At Empire State Building
    Starbucks closed a store at the Empire State Building this year. The service, for tenants at the iconic building is a pilot program using Starbucks baristas to deliver food and beverages to building tenants, who place orders on a dedicated website. The company said the Empire State Building provides a good test of urban delivery. Said Cliff Burrows, group president for the United States and the Americas. "With Starbucks Green Apron Delivery, we've simply moved that moment of connection between our customer and the barista from our place to theirs."
  • YouTube's Top Money Minters
    YouTube started as a lowly video sharing site. Now it is minting millionaires who have figured out their particular brand and how to sell it. And "it" doesn't have to be an act of genius. Felix Kjellberg has almost 40 million subscribers, and is the top earner, with $12 million pretax over the past year. How? Providing expletive-rich commentary as he plays videogames.
  • Pepsi, Coke Talk Chobani Investment Deal
    The negotiations illustrate how soft drink giants are making a push to diversify beyond the slow-growth carbonated beverage sector into the U.S. consumer market's faster-growing healthy lifestyle segment. Chobani is exploring selling a minority stake, including warrants owned by private equity firm TPG Capital LP that account for between 10 and 20% of the yogurt maker's equity depending on its financial performance, the people said.
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