Mountain Dew has teamed with Russell Westbrook ahead of its first season as a sponsor of the NBA. Westbrook will be featured on cans of Mountain Dew and Mountain Dew Code Red through designs by Naturel, both of which feature his red glasses as well. At the jump, the YouTube video that the PepsiCo unit created to promote the partnership. The cans became available to purchase this week.

What's Jollibee, you ask? Clearly, you have not been to the Philippines, where Jollibee is the McDonald's of the archipelago. Now, in a case of third-to-first world reverse osmosis, Jollibee Foods Corp. is taking a 40% bite out of Smashburger. The deal values the fast-casual burger chain at $335 million. Jollibee chairman Tony Tan Caktiong said the $100 billion domestic burger market is three times larger than the pizza, sandwich or coffee segments in terms of sales.

Ancestry.com wants to get into the same disease prediction business pioneered by Google founder Sergey Brin's ex-wife, Anne Wojcicki, who founded 23andMe. Ancestry.com is seeking permission to use its DNA kit to tell people about everything from their disease risk and genetic carrier status, to how well their bodies might react to a specific drug, uses that the FDA doesn't allow for direct-to-consumer genetic tests. CEO Tim Sullivan explains at the jump.

Volkswagen will switch to new diesel emissions technology in Europe and North America as well as cut a billion euro in annual investment spending. VW brand head Herbert Diess made the announcement on the heels of the scandal over cars equipped with computer software that let them evade US emissions tests. Diess said the company would change, as soon as possible, its diesel technology in Europe and North America and install technology that uses a solution called AdBlue to reduce diesel emissions.

Facebook has two new e-commerce features, including a dedicated shopping section offering users a way to find products outside of their News Feed. The company says a small number of retailers will list products within this section, according to Matt Idema, head of monetization product marketing at Facebook. Products will be customized for each user based on their interests, he said. Facebook is also hosting a retailer's product catalog within its Canvas ad offering.

Kombucha tea, that weird hipster juice, with the weird taste and scary bubbles, happens, as do eastern European ferments like Kvass, to contain a touch of alcohol. Makers have to include a special note on their label indicating as much. Kombucha companies are now trying to convince the government to adopt new alcohol content tests, claiming that the current system spurs fines and enforcement actions from regulators needlessly. Sales of the product have increased almost five times between 2013 and 2015.

Jason Stoicevich, who oversaw FCA's Fiat brand, resigned Oct. 7. An FCA spokesman confirmed the resignation, which had not been announced. The resignation came two days after Stoicevich was appointed head of fleet operations and small business sales by FCA, but had oversight of the Fiat brand taken away and handed to Dodge brand head Tim Kuniskis. He had been with FCA for a decade.

Bacardi rum has played up its Puerto Rican provenance in recent campaigns, with campaigns shot in a famous old fort in San Juan, full of ghosts of the American past. Time for a change. The company is moving in a new creative direction to reach younger people. While the new campaign sticks to the "Bacardi Untameable Since 1862" tag, a new ad features a mobile house party that travels scenic highways and byways with revelers inside.

The NBA has united current stars, coaches, legends, game-changers, fans and schoolyard ballers for "This Is Why We Play," a multi-media campaign launching this week in advance of the 2015-16 season opener on Oct. 27. The campaign, targeting core and casual fans, is intended to "capture the emotions behind basketball's universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court."

More cities are recognizing Native Americans on Columbus Day this year as they revive a movement to change the name of the holiday to celebrate the history and contributions of indigenous cultures around the country. As the U.S. observes Columbus Day on Monday, it is also Indigenous Peoples Day in at least nine cities for the first time this year, including Albuquerque, N.M.; Portland, Ore.; St. Paul, Minn.; and Olympia, Wash.