Dick's Sporting Goods is now the "official sporting goods retailer sponsor" for the U.S. Olympic Committee and Team USA. The company will run a marketing effort launching this week during ESPN's College Basketball Championship Week Presented by Dick's. Lauren Hobart, SVP and CMO says the campaign "highlights the everyday decisions that athletes make and how the choices they make both reveal and shape their character."

Auto dealers from 117 new-car franchises are suing TrueCar Inc. for more than $250 million, claiming they are victims of false advertising and unfair competition. They say TrueCar is misleading consumers by boasting of a haggle-free experience at dealerships. The dealers who filed the lawsuit, and are not current users of TrueCar, say they "Have lost sales and have suffered injury to their goodwill and business reputation as a result of TrueCar's false advertising claims."

BlackBerry is launching a collection of apps and services, BlackBerry Experience Suite, that takes pieces of the company's core platform and offer them up to Android, iOS and Windows devices. The effort is meant to seed the non-BlackBerry world with the company's core features for the world of business functionality. Some of them are from BlackBerry 10 smartphones. Users can, therefore, try BlackBerry features on the devices they already use.

The National Restaurant Association has its 2015 list of top five food trends, and Southeast Asian cuisine is number five, with the Vietnamese sandwich being a big must-try. Peruvian food is next. The third most mentioned is a trend toward "regional" cuisine, meaning identifying not just which country is the source, but which precise region within it. After that is "authentic" which means dishes as they are actually served in the land from whence they come. Ethnic fusion is the most-cited trend.

Smartphone makers are hoping to get a start on Apple, which has its big event for the Apple Watch in March. At Sunday's Mobile World Conference in Barcelona, Huawei revealed its premium Android Wear watch, the first with a scratch-proof sapphire crystal display. It has a heart-rate sensor, Google Now cards and notifications, over 40 customizable watch faces, including a dial that shows lunar phases, the weather and notifications in a traditional watch design.

Bentley, Lamborghini, Rolls-Royce and Maserati all set sales records in 2014. Demand for those brands as well as for Ferrari and Aston Martin has forecasters predicting a nearly 40% growth in global sales of the super-elite auto brands over the next five years. New models, improved economic conditions in the U.S. and Europe, and a rising number of super-wealthy car buyers.

Steve Easterbrook has taken over from Don Thompson as president and CEO of McDonald's Corp. He has a lot of challenges, based on the 10-K annual report the corporation filed with the SEC this week. The company is looking at dark clouds rolling in from every direction: sales, customers and global market share. At the jump, a review of all of the problems and some of the company's solutions, including a new national brand campaign, and a focus on core menu items.

Living legends like Muhammad Ali, Arnold Palmer, Jack Nicklaus, Pel and Kareem Abdbul-Jabbar all appear in ads, market products and are in demand among brands and companies. "Living legends often bring in a large demographic appeal, and in the marketing era of 'retro,' a living legend can be 'cool' again," according to David Schwab, SVP/Managing Director For Octagon First Call.

Colorful images of French culture and taste play across the screen. We're treated to ballerinas, the Tour de France, a high-fashion photo shoot, pastries, young lovers and more. Most of the performers ride swings dangling from the ceiling, for some reason. Trippy, indeed.

Huawei Technologies Co Ltd, China's second-largest smartphone maker, is planning a U.S. campaign for mobile phones and wearable devices. The company, trying to shed its cheapo tech image, touted its Honor 6 Plus phone in December on a billboard in Times Square. The company has over $40 billion in annual revenue. Marketing will include traditional advertising, online promotion and sports team sponsorships.