Depend, which launched its "Underwareness" campaign last year, an ad push showing that their new minimalist incontinence gear is little different than regular underwear, is back with a focus on women. In the ads, via Organic, young women walk about wearing only Silhouette Active Fit black and beige undies below the waist.

Time for the devil to salt his driveway: it seems Mercedes-Benz is mulling a pickup truck for the U.S. "We said to Stuttgart, 'We are open, and let us assess the market,'" Steve Cannon, CEO of Mercedes-Benz U.S.A. It would be positioned as a luxury passenger vehicle and sold by the brand's entire 372-dealership U.S. network.

According to Doug Conover, an analyst with the Federal Reserve Bank of San Francisco, younger people aren't rushing in droves to pay with smartphones. "The perception that young people rarely use cash is just not correct," he says. The Federal Reserve Bank's new study asked people to keep a diary of their spending. Versus older consumers, young adults reported using cash more (for nearly half of all purchases.) Plastic is their favorite way to pay.

GNC Holdings Inc., the nation's largest specialty vitamin retailer with more than 8,000 stores, wants to persuade its most loyal customers to spend more money at stores. The company has been sending individualized mailings to 1 million of its 7 million Gold Card members a month since September. GNC's eight-page mySource catalogs are customized to each member, based on previous buying habits and any demographic data they've collected on the person, including age and gender.

Indiana tourism and visitor agencies are hoping for a workaround to the state's legislative apocalypse with campaigns emphasizing that everyone is welcome. Too late? Hundreds of gay rights supporters marched to the site of the NCAA Final Four in Indianapolis on Saturday. Chris Gahl, vice president of Visit Indy, the lead promoter for Indianapolis, said he has been in "full crisis mode."

Toyota rolled out the RAV4 Hybrid at the New York International Auto Show this week. The company's eighth gas-electric model adopts relatively subtle tweaks to differentiate itself from other versions of the SUV. The introduction might not be seen as the best timing for a new hybrid. With a few rare exceptions, the market for battery-based vehicles has taken a sharp tumble over the last year because of lower gas prices. Bill Fay, head of the Toyota division, calls a "no compromise SUV."

The National Park Service launched its "Find Your Park" campaign on Thursday in New York City's Madison Square Park, complete with a green carpet and celebrity guests. The event marks the beginning of a campaign that has been in the works for three years. The White House announced the initiative on Monday, with First Lady Michelle Obama acting as lead spokesperson. The effort touts the more than 400 places designated as national parks across the United States.

Belk Inc., the largest, oldest family-owned and -operated department store chain in the U.S., is considering putting itself on the block, per sources close to the 127-year-old company. Belk has engaged Goldman Sachs to mull options. Belk has 297 stores in 16 Southern states.

The shoes that one only sees on the feet of surgeons these days are trying for a comeback outside the OR. In 2014, Crocs interim CEO (now President) Andrew Rees announced a restructuring plan around fewer styles, stores, and employees, but more clogs. The company has also launched a global marketing campaign around its classic shoe. The campaign started online with ads featuring silhouettes of the shoe under the tagline, "Find Your Fun," with more work coming in May.

Walmart is the top supermarket chain in shopper volume, but it's a loser on likability. In the latest ratings of 68 supermarket chains published by "Consumer Reports," Walmart had the worst satisfaction score. It scraped the bin for quality of produce, meat and poultry, and bakery; staff courtesy, and cleanliness. It tied with A&P and Waldbaum's for the lowest of all chains in the survey.