NPR
Companies used to pitch things like feminine care products exclusively to adults. And Adults would pitch the kids. Now, with 12-year-olds already web savvy smartphone users, brands are going directly to girls to pitch products developed for them specifically. U by Kotex Tween boxes are a great example. The first run of the product, in hip black boxes, launched in 2010 and sold out in two weeks.
USA Today
If you didn't pay your taxes on Wednesday, here's hoping you at least got something for free. Several restaurant chains offered giveaways on Wednesday. Hard Rock Cafe, for example, gave people people who took the stage and belted out a song a free "Local Legendary Burger." If you said "Taxes Shmaxes" to the cashier at California Tortilla locations when you placed your order on April 15, the chips and queso were on the house.
Chain Store Age
Nordstrom is donating one percent of every gift card sale to local nonprofits in the U.S., Puerto Rico and Canada. The retail chain will use funds from gift card sales to support Nordstrom-directed corporate contributions, and a newly-launched employee charitable match program. Each year for the last 40-plus years, hundreds of organizations (from thousands that apply) are selected to receive cash grants from Nordstrom.
Cincinnati Enquirer
Procter & Gamble is set to receive multiple bids for beauty brands from rival companies, Reuters reported Wednesday. The news service cited unnamed sources that Revlon Inc. is bidding for P&G's cosmetics labels CoverGirl and Max Factor; Henkel & Co is interested in buying P&G's haircare business, which includes the Wella and Clairol; and Coty Inc. wants P&G's prestige fragrance business. The three companies are working with investment banks ahead of a first-round bid deadline set for next week, Reuters said.
Huffington Post
The European Union has accused Google Inc of cheating competitors by distorting Internet search results in favor of its Google Shopping service. It also launched an antitrust probe into its Android mobile operating system. In a statement, Competition Commissioner Margrethe Vestager said the U.S. tech giant had been sent a Statement of Objections - effectively a charge sheet - to which it can respond.
Detroit Bureau
Top auto designers are top industrial designers, period. So it shouldn't be a surprise when they are inspired by the vehicles they build, such as the Ford GT, to express the theme in other realms. This week artists from Ford, Mazda and Mini are displaying their artistic creations at the Salone del Mobile in Milan, Italy. Their creations include a racing sailboat; a Ford GT-inspired electric guitar and foosball table; a Mazda Kodo-inspired bicycle and sofa; and a Mini folding electric scooter.
Consumerist
Last month the FDA issued guidance to the tobacco industry about when cigarette makers must seek the administration's approval on changes to packaging. For new products, tobacco companies have to either go through the premarket approval process with the FDA or demonstrate that the new product is "substantially equivalent" to the current product. Subsidiaries of Altria, Reynolds American, and Lorillard responded by filing suit against the FDA on Tuesday.
Bloomberg
Southwest Airlines Co. is bucking the trend, actually adding width to its seats while others are squeezing more people in. The bottom seat cushions, with an additional half inch, will be the widest in the coach cabin of any Boeing Co. 737 in the U.S., according to Southwest. The new seats will also reduce fuel consumption by taking 200 pounds off the the weight of each aircraft. Southwest worked with B/E Aerospace Inc. to design the seats.
Apple Insider
Artist Romero Britto is suing Apple and artists Craig & Karl, claiming the latter imitates him, and therefore Apple, by using them in its "Start Something New" marketing campaign, is infringing on his trade dress. Apple's official website uses (apparently) Britto-esque work by Craig & Karl to tout painting app Waterlogue. Britto discovered the pair when he was contacted by people, including potential partners, thinking he'd done a deal with Apple.
Gawker
"Kind" is fine, but the Food and Drug Administration wants Kind Bars to stop calling themselves healthy. According to the FDA, at least four of Kind's "healthy" products are mislabeled as to their nutrient contents and health benefits. Says the administration, "Your products do not meet the requirements for use of the nutrient content claim 'healthy' on a food label," FDA compliance director William Correll said in a letter to the company.