There are lots of upcoming films: from the DC Universe, there's "Superman V. Batman"; from Marvel there's "X-Men Apocalypse and Captain America: Civil War; video games turned cinema like "Warcraft" and "Assasin's Creed." And there are the next installments of "Independence Day," "Resurgence," and "Star Trek." They are among the movies that could get air time before an audience of 100 million on CBS during Super Bowl 50 on Feb. 7.

There could well be millions of driverless cars on the road by 2020. That means millions of drivers, a captive audience, whose eyes will be free to roam from windscreen to video screen, augmenting audio content. It gives advertisers a fresh opportunity, and automakers the double task of touting self-driving tech, and infotainment platforms. PricewaterhouseCoopers projects that spending in the autonomous-car industry will balloon to $43.2 billion globally by 2021.

Snickers maker Mars is mining behavioral data to pinpoint people at their weakest moments for snacking. "Windows of impulsivity is a moment in your life when you're in a particular mood, time or place when you're more likely to buy something," said Dan Burdett, global brand director at Snickers. Snickers has DoubleClick's data for audience signals, such as passion points. Snickers tweaked it for moods like happy, bored, sad and stressed, and is experimenting with different creative messages.

How can a telematics/infotainment system be unique enough to be an auto sub-brand? It doesn't have to be brand new, but can tweak existing technology. One example: Roam, a system currently being developed by Volvo. Drivers of a Volvo connected car with the feature would be able to order groceries and other goods through their system. They could then opt to have the goods delivered to the car. Car owners would be able to track when the car is opened and subsequently locked again after the delivery.

When watch and designer goods maker Shinola moved into Cass Corridor in Detroit, the city had just begun a renaissance of sorts. Now Shinola has stores around the world, and is opening new ones. Even Bill Clinton, who bought a dozen of the company's Runwell watches, touts it as an American success. With $60 million in revenues in 2014, Shinola is representative of the new Detroit, where a new generation of professionals and entrepreneurs is bringing new life to the Motor City.

Brookstone has opened a store in one of the largest retail shopping centers in Nanjing, China. Additionally, the retailer opened three in-store shops in Funtalk Telecommunication's locations in Beijing and Shanghai. The company says it will pursue a strategy to open up independent shops in airports and high-speed railway stations, according to Piau Phang Foo, global VP of the Sanpower Group and chairman of Brookstone.

Fitbit introduced a new product, Fitbit Blaze, at the Consumer Electronics Show in Las Vegas. It looks like the Apple Watch, and supports smartphone notifications in addition to fitness features. Is Fitbit's attempt to make a hybrid fashionable/functional device successful? Reviewer Dan Frommer says he can't see it taking off as a super stylish watch, "And without GPS (or being waterproof), it's not something that's going to appeal to the hardcore fitness crowd, like the Fitbit Surge."

Volvo's "Drive Me" project, toward the goal of making fatalities a thing of the past in its cars by 2020, involves a super computer from Nvidia Corp. Volvo's decision to use the computer from a company best known for building high-powered graphics cars for video gaming, reveals how much processing power may be necessary to guide self-driving cars. Nvidia's water-cooled, lunchbox-sized supercomputer, packs the power of 150 MacBook Pro laptops, per the company.

Atlanta-based SunTrust Banks is going to air its first Super Bowl ad ever on Feb. 7. The company said it's using its three-year-old system-wide purpose-driven strategy "Lighting the Way to Financial Well Being" to help Americans talk more openly about money and take steps toward what it terms "financial confidence."

Intel CEO Brian Krzanich revealed that the company has signed a deal with New Balance to produce a sports-based smartwatch. The Android Wear-running device, as described by Krzanich and New Balance CEO Rob Demartini on the CES stage, is designed by runners, for runners. The smartwatch is the first collaborative product for New Balance and Intel, who are partnering for New Balance's "Digital Sport" division, which aims to develop wearable, embedded and analytic technology for athletes.