Chipotle's food safety scandal could have an upside for Whole Foods Market, per Bil Kirk, who covers food retail stocks for RBC Capital Markets. In a new report, he writes that the food-borne illness issues striking Chipotle since October represents an estimated $933 million in lost sales. With 85% of its 415 stores in close proximity to Chipotle locations, Whole Foods could absorb about 3%, or $31 million, of that total.

In the brutal war for premium-class flyers, Delta Air Lines is counting on food. The carrier, looking to up its gastronomical game in first class, or Delta One, has struck an alliance with Union Square Hospitality Group, owner of Shake Shack and restaurants like Union Square Cafe, Blue Smoke and Gramercy Tavern. The beneficiary is the high-flying international-trip traveller out of Kennedy. The food is meant to be just as good as the food set on the table in Union Square's restaurants.

It's called "Ingenuity for Life" and shows how Siemens technology impacts society. The campaign, via the New York office of Ogilvy & Mather, includes print, online, video and social media. The campaign includes three videos and print ads that contrast business and people stories side-by-side to show how Siemens' technology impacts not only industries, but communities and people.

Under Armour's new brand campaign launches Tuesday. But the TV spend will be down, as the Baltimore sports gear company shifts to digital. Under Armour's SVP of brand marketing, Adrienne Lofton, said the split between digital ads and TV ads is around 50-50. It used to be 70/30. She said consumption habits of its target consumer, the 18-year-old aspiring athlete, is driving the change.

In spite of sibling brand woes, Audi seems to have avoided being drowned in backflow from Volkswagen AG's diesel engines. It took the top spot in "Consumer Reports"' latest annual report card on brand reliability and performance. Audi, which finished with a score of 80, overtook Lexus, which dropped to third place after finishing first the previous three years. Subaru finished second with 78 points and supplanted Mazda as the highest-ranked non-luxury brand.

KT Health is very actively marketing its kinesiology tape product in advance of the 2016 Olympics in Rio de Janeiro. In January, KT Health signed veteran marketing executive Russell Schleiden as its CMO and signed a multi-year deal to become a licensee for the U.S. Olympic Committee, In this Q&A, Greg Venner, CEO, talks about working with athletes, the challenges of growing the kinesiology tape category, and marketing leading to the Rio Olympics.

Domino's Pizza has a new campaign that looks a lot like a commercial for a cool new sub-compact with a built-in oven. It's the DXP, the specialty "delivery expert" car Domino's rolled out in October. In one spot, a voice-over explains vehicle features while an engineer with a clipboard goes over the vehicle. There are 97 DXPs on the road after the Fall launch. Because of demand, Domino's plans to build another 50 or so this year.

Volkswagen's product line-up has a big hole in it, though nothing so big a couple of new SUVs couldn't fill. The German maker has already laid out plans to launch a production version of its popular CrossBlue Concept SUV. Now, it's offering a hint of what else it has in mind for a more "trendy, affordable" SUV for its line-up. The so-far unnamed SUV Concept will make its debut at the Geneva Motor Show next month, alongside a new version of VW's little "Up!" city car.

Major League Soccer has signed a long-term partnership naming luxury sports watchmaker TAG Heuer official watch and official timekeeper of the league. In addition, TAG Heuer becomes the official timekeeper for U.S. Soccer. TAG Heuer also unveiled a deal with Alex Morgan, forward for the U.S. Women's National Soccer Team, which last week qualified to compete in the Summer Olympics in Rio de Janeiro.

David Bowie's final album, "Blackstar," came out just two days before the artist's passing. He gave InstaMiniSeries access to the songs ahead of the release to transform the tunes into a miniseries of "visual interpretations" for the social channel. The 16-episode "Unbound" series, starring everything-it girl Tavi Gevinson, "takes the audience on a journey of evocative images inspired by the moods suggested in the album's music, lyrics and artwork," according to an InstaMiniSeries post.