Papa John's International Inc. has promoted Sean Muldoon to chief ingredient officer. Muldoon, who had been SVP, research and development, quality assurance and supply chain, will oversee those same functions for the Louisville, Ky.-based pizza chain globally, from a c-suite position. He will oversee the global expansion of the chain's "Gold Standard" ingredient specifications and its clean label initiative.

Carl's Jr. has two odd breakfast sandwiches that it is testing in SoCal. The Fresh Baked Cornbread Breakfast Sandwich puts egg, sausage (or ham or bacon) and cheese between two cornbread muffin tops for $2.99. Then there's the really odd combo: The Fresh Baked Blueberry Muffin Breakfast Sandwich. This one has two blueberry muffin tops as buns between which are an egg, meat and cheese. Not to be outdone, Hard Rock Cafe is offering a Guinness & Jameson Bacon Cheeseburger paired with a Guinness Stout, through mid April.

Chevrolet is doing really native in-cinema advertising. A new pre-film ad looks like a trailer for a horror movie. The video, touting Malibu and Cruze cars, uses horror tropes as a metaphor for crash-avoidance technology. The 60-second spot was directed by Michigander Sam Raimi of "The Evil Dead" fame. Cinema-advertising company Screenvision got the trailer into theaters. See the spot at the jump, and jump.

New research from Nielsen suggests TV advertising is driving earned media on Twitter for brands. For example, Nielsen examined a personal care brand that ran 84 ads across 24 days of one season of a professional sports league. Nielsen found that on placement dates, fans tweeting about the game sent 165% more tweets about the brand than they did before the campaign started.

Pepsi is planning to market emoji-plastered cans and bottles of its soda in more than 100 global markets this year, including the United States. Called "PepsiMojis," the program started last year in Russia, Canada and Thailand. It involves more than 70 designs on cans, bottles and cups all over the world. PepsiCo CEO Indra Nooyi said PepsiCo's design and innovation center designed all of the emojis. Digital and traditional advertising supports.

Tesla Motors wants part of a very important market: kids. The automaker is taking pre-orders for its first-ever rideable toy car. Yes, it's electric. Need you ask? The $499 "Tesla Model S for Kids," made in partnership with red-wagon maker Radio Flyer, has a 130-watt-hour lithium-ion battery pack, working headlights, and a sound system. Tricked out with everything, it runs $800, but does not include lunch with Elon Musk.

BMW wielded an unlikely tool to hold onto its crown in the U.S. luxury-car market last year: the loaner. The German automaker narrowly outsold Mercedes-Benz and Lexus, and its success hinged partly on some deal-making in the showroom. Its strategy: Pay dealers to buy BMWs for their fleets of loaner vehicles, showing off the latest models to service customers and boosting sales.

Inch by inch. Starbucks relentless moves in on the core foods served at quick-service, coffee/doughnut and retail (convenience store) restaurants. The company that changed how we drink has an awfully keen nose for food trends, but it bides its time. It may not be first in, but it will be in. Starting this week, Starbucks taps into several trendy and surprisingly spicy flavors with new foods in all participating U.S. stores.

The original Nokia ringtone is possibly the most played tune in history. Even though customizable ringtones have swept the little song aside-and even though Microsoft's disastrous acquisition of Nokia in 2013 cost it $7.6 billion in red ink-there are still a billion Nokia phones floating around the world. Today, over 20 years since the Nokia ringtone debuted, it's still heard at a rate of 20,000 times every second.

McDonald's all-day breakfast is already crushing its competitors. Sales at McDonald's US locations open for at least one year rose for the first time in two years in the fourth quarter thanks to the company's new all-day breakfast offering. And as competitors announce results, they're admitting that McDonald's is starting to steal market share.