The future is here: Nike has checked self-lacing shoes, with power laces, off the futurism punch list, debuting the HyperAdapt 1.0. The sneakers start lacing when you put your foot in and your heel hits a sensor. Nike says that the setup solves a problem for athletes, since the sneakers allow for quick adjustments without stopping to fully re-tie.

T-Mobile US is offering subscribers free one-year access to MLB.TV for live broadcasts of Major League Baseball games through its Binge On service. The wireless carrier is seeking to distinguish itself from larger rivals in the emerging business of mobile video. The promotion also includes At Bat Premium. T-Mobile is pitching the offer to coincide with a three-year sponsorship deal with MLB.

Chipotle Mexican Grill may step back from some of the food-safety changes it made in the wake of a series of disease outbreaks. The fast casual purveyor was conducting high-resolution DNA-based testing of many ingredients. Now, the company is considering dialing back or eliminating pathogen testing on some ingredients.

VB&P's first work for the Playstation Vue is a dystopian 60-second spot "Escape." The ad pokes fun at the commonly hated target: cable companies. "Remain in your home to hear an exciting bundle offer," blares from loudspeakers at the beginning of the spot, the first of many jabs that seemed aimed at one universally loathed cable company in particular.

Absolut Vodka has remained relatively unchanged over the past 137 years but what has changed - besides the flavors - is the world around it. Names like Netflix, Uber and Airbnb are frequently cited as disruptors. But in Afdhel Aziz's opinion, it's technology that's the real disruptor. And as the brand director for Absolut Labs, it's his job to make sure his brand keeps up with it.

The key to driving engagement is the ability to gather the multitude of consumer signals from all platforms, including desktop, mobile, social media and the Internet of Things - much of it first-party data.

Online campaigns dominated Warc's top 10. Eleven of the 20 highest-ranked campaigns were digital-led. Ad firm Droga5 was the only agency to get onto the list more than once. It featured three times with campaigns for Under Armour, Honey Maid and Newcastle Brown Ale.

McDonald's is looking for the "the first official burger for the great state of Texas" in the latest of its regional promotions showcasing burger customization. "Come and Make It" is the marketing slogan. TV spots from co-op agency Moroch Partners support the promotion.

General Motors will partner with Lyft, the nation's second-largest ride-sharing service, to let drivers rent one of its vehicles at a relatively low price. The program will begin in Chicago later this month and initially will focus on Chevrolet Equinox SUVs. But GM is also expected to use Lyft as a way to get the new Chevy Bolt battery-electric vehicle onto the street when it goes into production later this year.

The "Little Expeditions" video, which features a 2 year old, certainly looks and feels different from stories the company has developed in the past, says Courtney Blacker, director of brand marketing at The North Face. Discovery is also the theme of a grant program the company has created that seeks to connect more people to the outdoors.