While almost all business units, such as HR and sales, have started working more closely with IT, the marketing-IT relationship is interesting because marketing is increasingly powered by technology. Even the aspects of marketing that aren't traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are.

Numerous recent studies have shown that millennials suffer from anxiety at a much higher rate than generations that preceded them. They're the first generation raised with the Internet. The first generation to experience "helicopter" parenting, they're at once constantly exposed on social media, but also permanently sheltered by overbearing parents.

The three-minute film follows last year's viral smash, "Meeting Murilo," which told the true story of a sight-impaired woman, Tatiana, who comes to know her unborn son by touching a lifelike 3-D printed model of the baby created from an ultrasound scan. In the new video, we watch as Tatiana bonds with Murilo, who is now newly born.

Two of the biggest toy makers in history are making changes to their product lines. Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to address an issue it may have connecting with young girls. Lego is introducing a mini figure that uses a wheelchair. Marketing experts discuss the strategy behind these new products.

Drake has jumped on the liquor naming-rights bandwagon with the soon-to-be-released Virginia Black Whiskey. He joins other rappers with similar sponsorship deals including Puff Daddy's CROC vodka, Nicki Minaj's Myx moscato, Jaz Z's Armand de Brignac branded Ace of Spades champagne and Ludacris' Conjure cognac.

Digital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will do much of the thinking. It's called cognitive marketing, and research firm IDC expects that half of all companies will use this emerging generation of computer intelligence for their marketing and sales efforts by 2020.

Shoppers browsing Banana Republic's 700-plus locations are in a store without a memory. Gone are the palm fronds, tusks and tin shacks, supplanted now by white walls and glossy parquet floors. Gone are the cartridge belts, Burma pants and Bombay shirts-all of it replaced by pricey casual wear that's more Nashville than Nairobi.

MasterCard is hitting the golf course with payment-enabled wearables at the Arnold Palmer Invitational in Orlando, Fla. Golf fans can shop for Graeme McDowell's equipment and G-Mac apparel, while teeing off on a virtual fairway as part of a Priceless Golf experience.

Aston Martin says its decision to enter F1 with Red Bull as part of a wider technology partnership was prompted by it not wanting to get involved in a "marketing scam" of just putting stickers on a car. Instead, Aston Martin is engaging in an innovation partnership with Red Bull to help create a fast Adrian Newey-designed hyper-car.

Global pending on motorsports' sanctioning bodies, teams and tracks is expected to total a record $5.58 billion in 2016. Toyota is the most active sponsor in NASCAR, followed by General Motors, Sprint Nextel, Coca-Cola and Ford. In Formula 1, Red Bull is the most active, followed by Philip Morris, Pirelli, Fiat, Daimler, Honda and Diageo.