• Leftover Starbucks Food To Go To Feeding America
    The company says it's teaming up with the Food Donation Connection and Feeding America in a program known as FoodShare that will allow the company to donate all of its leftover prepared meals to food banks. With this program the FDC will pick up the food each day at 7,600 Starbucks-operated U.S. locations, and Feeding America will redistribute it.
  • Scott Looking To Engage Young Homeowners
    Confronted by a generation of millennials not fully sold on the dream, the brand is retooling with an emotional campaign from new agency Barton F. Graf about why lawns are important in the first place. The "It's Good Out Here" campaign breaking this week on TV, online, in cinemas and out-of includes a deer kicking off her cloven hooves to frolic on a lawn in her bare, um, toes.
  • Carnival Cruise Lines Heads To Havana May 1
    After months of uncertainty, Cuban authorities from Havanatur Celimar and other agencies approved the cruise company's bid for its inaugural Cuba voyage, departing May 1, marking the first time in more than 50 years that a cruise ship can travel from the United States to Cuba. "Today we've made history," said Arnold Donald, CEO of Carnival Corp., in a call from Havana.
  • 'Momofuku At Home' To Open In N.Y.C., Says 'Fast Company'
    David Chang, founder of the New York-based Momofuku group and already an investor in the meal delivery service Maple in New York City, has created the new company, Ando, as a joint venture with Expa, a San Francisco-based startup lab built by Uber co-founder Garrett Camp, "Fast Company" reported Tuesday. UberRush will manage actual food delivery.
  • Coke Prevails In False-advertising Suit By Pom
    Pom had been seeking roughly $78 million in damages from Coke, but jurors in the nearly decade-old federal case ruled closely held Pom, a leading maker of pomegranate juice, hadn't proved Coke's labeling was misleading and wasn't entitled to any money. Coke dropped its Minute Maid pomegranate-blueberry juice in 2014 amid weak sales.
  • The 7 Biggest Marketing Mistakes Startups Make
    Startups in particular must navigate a unique set of marketing challenges: restricted budgets, limited resources and the pressing need to build brand visibility. Knowing when and how to invest in marketing may be the key ingredient to a startup's success. The best approach is to run a lean startup method. Don't delay launching a website just to get the copy or design perfect.
  • How to Stay Ahead of the Digital Marketing Curve
    Technology is driving what marketers can do and will be expected to do, and that trend will only continue to grow as touch-points become more diverse through enhanced mobility and the Internet of Things. As a result, it's never been more important to be informed, and never more dangerous to be even one year behind the curve.
  • Global Ad Spending To Rise 4.6% to $579 Billion
    Global advertising expenditure optimism is driven by the prospect of three special events this year, including the U.S. presidential election, the Summer Olympics and the UEFA soccer championship The global economy continues to face challenges - such as the slowdown in China, recession in Brazil and Russia and the humanitarian disaster originating in Syria,
  • Expedia Takes Sick Children On Virtual Journeys
    The campaign consisted of a temporary 360-degree installation at the hospital that "transported" the children to Cordoba and Talampaya Park in Argentina, Monkey Jungle in Florida and the Great Maya Reef in Mexico. In it, they experienced the locations' natural wonders -- from fossils to colorful sea-life to wily monkeys -- in real time.
  • Twitter Celebrates 10th Birthday, But Do Millennials Tweet?
    Twitter's user growth has been stuck in a slump for a while, and questions are not going away anytime soon about whether it will be able to spur a turnaround by attracting Gen Z and younger Millennials. No, not when kids flock to mobile apps like Snapchat, Instagram and Kik as they steer clear of their parents on Facebook-without giving a second thought to Twitter, seemingly.
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