As Playboy Enterprises rolls out revamped issues of its magazine, minus the nudity, the company is exploring a sale, Playboy CEO Scott Flanders says. A sale - which could value the company's assets at more than $500 million - would include Playboy's web site, the magazine, the mansion, licensing deals, and various entertainment extensions.
Aramark food and beverage facilities services company, which works with numerous MLB stadiums, has unveiled a roster of foods and goodies this season such as Cracker Jack and Mac Dog, which is a foot-long, all-beef hot dog with Cracker Jack, macaroni and cheese, salted caramel sauce and fried jalapeos, on naan bread with a bag of Cracker Jack.
Underwear brand Aerie, a champion of body positivity and rejector of retouched photos, launched a campaign for its brand new line of men's underwear Thursday that sent the Internet abuzz ... and our detective instincts into overdrive. With the conversation about body positivity at the forefront now more than ever, we'll call this a win even if it is a spoof. The more diverse bodies we see, the more we love them all.
American Apparel announced a partnership with on-demand delivery company Postmates earlier this week that will let its customers buy more than 50 basic apparel items, including hoodies, T-shirts and socks, for delivery in an hour or less in 31 metropolitan areas. American Apparel is the first retailer to offer products within the Postmates app, said Postmates communications director April Conyers.
The short-haul helicopter service run by former Warner Music executive Rob Wiesenthal is partnering with Uber to get fans to the Coachella Valley Music Festival.The Coachella effort signals a closer relationship between Uber and Blade. The concert service is a joint venture - Uberchopper, powered by Blade - that will cost $695 per person. An Uber SUV service will drive fans to the music fest.
Starbucks Corp. on Wednesday announced plans to launch a new branded Visa debit card in partnership with J.P. Morgan Chase Bank that will allow users to earn Star rewards with every purchase. The new card was unveiled during the chain's annual shareholder meeting, during which the chain's top executives reiterated their bullish view on long-term growth in China and revealed new products coming to grocery stores.
Swiss jeweler Piaget's latest global advertising campaign is exploring its legendary boldness through a series of visual effects emanating from the center of its pieces. The visual effects used for the "Ultimate Radiance" campaign represent a return to the fundamental source of the brand and work as an invitation to the Piaget universe.
Pennsylvania-based Yuengling's may have become a household name in the Philadelphia region since it opened nearly two centuries ago, but that may not be true elsewhere. Enter Pottsville, Pa.-based D.G. Yuengling & Son Inc.'s largest marketing campaign in its history, which aims to raise the brand's awareness beyond the presence it established over its nearly 187 years in the business.
Strongbow Hard Apple Cider marks the official start of summer with its Made for Ice program. The comprehensive, 360 program educates LDA consumers on the benefits of pouring Strongbow over ice to unlock the taste of the brand's award-winning ciders through TV advertising, POS materials, social and digital media activation as well as the release of a brand new flavor in time for summer.
Armed with a league-wide marketing deal from Under Armour, a national broadcast pact with One World Sports and three new clubs, the North American Soccer League is approaching its 2016 campaign with the attitude, "There has never been more interest in our league . . . this will be our best season yet."