Burger King reheated some past ideas to cook up the new Angriest Whopper, a red-bun burger that could help the chain reinforce its flame-grilled and spicy branding and entice diners to spend a bit more. The Angriest Whopper announced Tuesday follows last fall's A.1. Halloween Whopper, which had a black bun. It also follows the Angry Whopper, which has been sold on and off in recent years.
A major experiment is set to begin soon on the campus of the University of Arkansas that could determine how retailers use robots, also known as autonomous terrestrial drones, to make deliveries. Beginning April 1, London-based Starship Enterprises will be turning heads on the rolling hills of the University of Arkansas campus as an important experiment gets underway to gauge human interaction with autonomous land-based vehicles.
Earlier this month, CVS revealed its latest initiative to combat tobacco addiction with its "Be the First" campaign, a five-year, $50 million effort through education, advocacy, tobacco control and healthy behavior programming. "Adweek"'s Kristina Monllos spoke with de Greve, who joined the brand last year from DigitasLBi, about CVS' brand shift, Obamacare and what's next.
Seven years after Detroit's auto industry nearly collapsed, officials at the two largest domestic makers are taking pains to assure investors they will not only survive but thrive during the next big economic downturn. Fears that the U.S. car market has peaked after hitting record sales of 17.5 million vehicles last year has made Wall Street increasingly wary.
Add Aldi to Walmart's list of growth challenges. Already a force to be reckoned with more than 10,000 stores worldwide, including across Europe and Australia, the German retailer is catching on with shoppers in America, too. Now operating 1,500 stores in 32 US states, Americans are getting to know one of the world's largest privately-owned companies, a scrappy Walmart-fighter with substantially lower grocery prices than the once-unassailable, homegrown low-price leader. And now Aldi has its sights set on more of the American pie.
Colt 45 is targeting its glory days with the return of its iconic Eighties spokesman Billy Dee Williams. The "Brian's Song" and "Star Wars" actor served as the malt liquor's brand ambassador for five years starting in 1986, when Colt 45 was the biggest name in malt liquor. Now, Williams, 78, appears in a new 15-second video, to be released today, that teases an upcoming TV, print and online marketing campaign in which he is the star.
The next chapter in Volkswagen's American story may have a lot to do with what transpires this weekend in a Las Vegas hotel ballroom. It's where senior VW executives will face a gathering of dealers who have been stewing for years over unfulfilled ambitions, red ink and broken promises. They will try to make the case that they can rebuild the battered brand and justify the $1 billion dealers have invested in it over the past 10 years.
Bill Winter, a former Seven-Up Company executive who led marketing as the "Uncola" campaign gained fame, has died at the age of 95 after a long illness. Winter spent 59 years with the company, including a stint as CEO before he retired in 1982. He was VP of marketing in 1967 when 7UP rebranded itself as the "uncola" in a campaign that Ad Age ranked as the 61st best campaign of the 20th century.
Air France was supposed to launch a new ad campaign on March 22 in its home country, but decided to hold it back after the terrorist attacks in Brussels the same day. The company's move underscores how nimble brands need to be in moments of international crises. The airline had been running a spot from its dreamy 2015 "France Is In The Air" campaign during CBS's March Madness broadcasts in the New York City market.
Life insurance is optional, and most people do not think about buying it until marriage, the birth of a child or another significant event. Its complexity and people's misperceptions about how much they need and what it costs can drive people away. To break down some of these barriers, companies are trying new marketing approaches to reach consumers more directly and make the buying process easier.