• For Women In Advertising, It's Still A 'Mad Men' World
    Women now make up almost 50% of those working in the ad industry, including a small number in top executive positions. Yet more than half a century after the "Mad Men" era, gender bias, while often unspoken or acknowledged, continues to affect how they are treated at work, whom they interact with and what positions they hold.
  • Millennials Challenge The Beauty Biz
    The latest results from Estee Lauder Cos. and Coty Inc. exposed a shift in the beauty business: Millennials aren't willing to invest in expensive skin creams that have been big profit drivers. Instead, younger consumers want products that provide more immediate results.
  • Visa Unveils New Challenges For Startups
    Startups eager for a piece of the Visa brand can now compete in the payment company's second Everywhere Initiative. The three-part challenge, which involves using Visa's interface to build a payment solution, engages consumers through sponsorships.
  • Protestors Continue To Boycott Target
    An online petition to boycott Target has surpassed a million signatures. The petition was launched April 20 in response to Target's statement that transgender individuals can use the bathroom and fitting room that corresponds with their gender identities.
  • Delta Takes Brand Storytelling To New Heights With StoryCorps
    StoryCorps was founded in 2003 by Dave Isay, whose motto is "Everyone around you has a story the world needs to hear." Since then, his Brooklyn, N.Y.-based non-profit has conducted more than 45,000 interviews with over 80,000 Americans.
  • Infinite Warfare Gets New Marketing Chat Bot
    Activision Blizzard Inc.'s "Call of Duty: Infinite Warfare" has been on the receiving end of numerous rumors and speculations in the past couple of weeks. Now that the cat is out of the bag, the marketing team has jumped in to make the upcoming game's presence known.
  • Aquafina Unveils Campaign For Naturally Sweetened Sparkling Water
    The two 15-second TV spots, created by Mekanism, are part of Aquafina's ongoing "For Happy Bodies'" campaign that was launched last year to promote its flagship plain bottled water. Coca-Cola's Dasani recently rolled out new packaging and flavors for its own sparkling water offering.
  • Quaker Oats' 100% Natural Claim Questioned In Lawsuit
    A lawsuit seeking to be certified as a class action has been filed on behalf of consumers in New York and California against the owner of Quaker Oats after testing found traces of the pesticide glyphosate in some oatmeal.
  • Debt-Saddled Sports Authority Plans To Liquidate
    The sporting goods retailer has chosen to sell off its assets, ending a quest to reorganize under Chapter 11 bankruptcy protection. Sports Authority notified the U.S. Bankruptcy Court in Wilmington, Del., that the company would not be able to reorganize and would pursue a sale instead.
  • Target, Lancome Produce Snapchat's First E-Commerce Ads
    After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target have started running shoppable ads within "Cosmopolitan"'s Discover channel-the hub of the app where media brands publish daily stories.
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