• Marvel Uses Gaming For Marketing Books, Shows, Films
    Marvel has one of the healthiest content businesses in the world with film, movies, and comics. But instead of trying to dominate gaming in the same way, the company is taking its newest content and infusing it into interactive entertainment in the form of mobile and online games.
  • Duracell Enlists John Slattery For Hearing Loss Ad
    The primary audience is the millions of Americans with untreated hearing loss who wait seven years before seeking help, and their loved ones. A second target consists of those who already use a hearing aid, encouraging them to trust Duracell's long-lasting hearing aid batteries.
  • Celestial Seasonings Brings Back The Bears
    The company is returning to the classic packaging on its Celestial Seasonings tea brand in order to bring back customers who rejected a recent redesign. The previous packaging was launched in August 2015.
  • Reebok Survey Reveals Activity Patterns
    The survey shows people need to spend more time exercising and, as the brand proclaims in marketing, "Honor your days." According to Reebok, people spend an average of just 0.69% of their life exercising, about 180 of their 25,915 days.
  • Chanel Holds Fashion Show In Cuba
    French fashion house Chanel staged its show in the Cuban capital, Havana - the first international fashion show since the 1959 communist revolution. The show is the latest sign in Cuba's warming relations with the West.
  • Harman Signs ARod To Speak For JBL Audio
    Despite his trials and tribulations over the past few years, Alex Rodriguez is still a star with high visibility, and Harman International plans to take advantage of that by signing the MLB vet as a spokesman for its JBL Audio brand.
  • Chase Invites Small Businesses To Ring Their Own Opening Bell
    Chase is asking small business owners to submit videos of themselves ringing their own bells, some of which will be featured on the Chase billboard in New York's Times Square, and on Chase's website and social channels.
  • FDA Targets LGBT Community With Anti-Smoking Ads
    The FDA launched a $35.7 million anti-tobacco campaign focused on lesbian, gay, bisexual and transgender young adults. It includes four videos that aim to prevent and reduce smoking among LGBT 18- 24 year olds, who are about twice as likely to use tobacco as other people their age.
  • McDonald's All-Day Breakfast Prompts Competition
    The latest example is Burger King's Egg-Normous breakfast burrito, which was introduced in the U.S. on May 3. Taco Bell, Subway Restaurants and Dunkin' Donuts also are rising to the bait.
  • Old Navy Blows Off Trolls Complaining About Interracial Ad
    Apparel retailer Old Navy recently posted an advertising image that depicts an interracial couple. The image generated some racist comments on Twitter, including a few threats to boycott, but the apparel brand didn't buckle.
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