Mission AthleteCare is gathering its roster of brand ambassadors-investors for a multi-platform effort to support the launch of its VaporActive line, which puts the company onto a sports apparel playing field that includes the likes of Under Armour, Nike and Adidas.

A woman sitting in bed is horrified when her teeth fall out into her hand. She wakes and is relieved to find it was a nightmare, but then spits out blood when brushing her teeth. Looking in the bathroom mirror, she reveals a gap where her front tooth should be.

The labels don't stop there. They include phrases such as "E Pluribus Unum" and "from the redwood forest to the Gulf stream waters, this land was made for you and me," as well as "indivisible since 1776."

While this partnership is more about Facebook and Digitas Studios working to create unique opportunities for clients (while leveraging Facebook), it's important to watch any investment by Facebook in original content.

Goose Island IPA has signed on to sponsor Hulu hit series "Casual" and integrate into the show, And in the current season of "The Mindy Project," not only does Mindy fall in love with her new Microsoft Surface Book, but she also gets to escape the city in her newly designed Lexus RX.

Toyota is returning to the world of desert racing with a multi-year sponsorship agreement with two-time Baja 1000 champion and #Recoil viral-video star B.J. Baldwin, who will drive a specially equipped Toyota Tundra.

The Walmart greeter (after being in danger of being cut altogether) is getting tougher, too. Meet the yellow-vested Walmart customer host, a semi-security position who's keeping an eye on theft while also engaging with customers.

In an attempt to attract customers, especially much-desired Millennials, premium spirit brands are often eschewing traditional marketing in favor of more imaginative promotions. Millennials are not about acquiring products, but about acquiring experiences, says Bacardi's CMO.

KFC has unveiled an edible nail polish thanks to work from Ogilvy & Mather as well as McCormick food technologists, who provide spices for the chain's chicken. KFC has two edible nail polish varieties hitting the market in Hong Kong: Original and Hot & Spicy.

Fiat Chrysler Automobiles hopes its deal with Google to build 100 prototype autonomous minivans will be just the start of a longer relationship that could help it leapfrog other automakers in the race to self-driving cars.