• How 'The Cloud' Shaped Clorox Agency Review
    When Clorox Co. picked new ad agencies last month, another service relationship played a role in the decision. Clorox is two years into working with the Oracle Marketing Cloud.
  • Lexus Films Commercial In Detroit
    The Lexus RC 350 sports coupe and a race car based on the same platform will soon be seen speeding through the streets of Detroit -home of the U.S. Big Three automakers.
  • Whole Foods Preps First 365 Store
    365, the much anticipated new grocery concept from Whole Foods Markets, opens its first store in Silver Lake, a neighborhood in the East Side of Los Angeles, in two weeks.
  • Taco Bell Tops Snapchat Views
    Taco Bell has shattered a Snapchat record. The brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo-resulting in 224 million views in one day.
  • Calvin Klein Launches Provocative Campaign
    Calvin Klein's new advertising campaign is boldly titled "Erotica." The images are shot by photographer Tyrone Lebon, whose work is renowned for being raw and candid. But can sex still shock?
  • PGA, LPGA Ink Marketing Deal With Topgolf
    The two tours announced a new agreement with high-end, interactive driving range chain Topgolf for a relationship that all three parties hope will advance grow-the-game efforts that will include cross promotions between the two tours as well as the Web.com Tour and PGA Tour Champions circuit.
  • 'Captain America' Brings Brands Into Fold
    The most notable partnership was the slick Audi commercial. Food was also a big factor, with brands like Pop Secret, Kellogg, Pringles, and Keebler all offering the promo tie-ins. Pizza Hut allowed fans to choose their side with collectible pizza boxes.
  • Pfizer Calls Review For Viagra International Campaign
    Pfizer is reviewing for its consumer health business for advertising over-the-counter drugs. In the UK, Viagra is available over the counter after a consultation with a pharmacist. The new campaign is due to launch in the UK in late 2017 and will roll out across the rest of Europe and the U.S. in 2018.
  • Denny's Scores With Animated Breakfast Foods
    "The engagement, specifically with the millennial audience, has been phenomenal," said Denny's CMO John Dillon. "Our content leans in to the sense of humor of our brand, which is slightly off-center."
  • Staples, Office Depot Merger Called Off
    The retailers made the announcement after a federal judge granted a preliminary injunction Tuesday that had been requested by the Federal Trade Commission, which opposed Staples' plan to acquire Office Depot for $6.3 billion. Now the companies "plan to terminate their merger agreement," Staples said in a statement.
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