Advertising Age
When Clorox Co. picked new ad agencies last month, another service relationship played a role in the decision. Clorox is two years into working with the Oracle Marketing Cloud.
Detroit Free Press
The Lexus RC 350 sports coupe and a race car based on the same platform will soon be seen speeding through the streets of Detroit -home of the U.S. Big Three automakers.
The New York Times
365, the much anticipated new grocery concept from Whole Foods Markets, opens its first store in Silver Lake, a neighborhood in the East Side of Los Angeles, in two weeks.
Adweek
Taco Bell has shattered a Snapchat record. The brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo-resulting in 224 million views in one day.
Telegraph
Calvin Klein's new advertising campaign is boldly titled "Erotica." The images are shot by photographer Tyrone Lebon, whose work is renowned for being raw and candid. But can sex still shock?
The Desert Sun
The two tours announced a new agreement with high-end, interactive driving range chain Topgolf for a relationship that all three parties hope will advance grow-the-game efforts that will include cross promotions between the two tours as well as the Web.com Tour and PGA Tour Champions circuit.
Forbes
The most notable partnership was the slick Audi commercial. Food was also a big factor, with brands like Pop Secret, Kellogg, Pringles, and Keebler all offering the promo tie-ins. Pizza Hut allowed fans to choose their side with collectible pizza boxes.
Campaign
Pfizer is reviewing for its consumer health business for advertising over-the-counter drugs. In the UK, Viagra is available over the counter after a consultation with a pharmacist. The new campaign is due to launch in the UK in late 2017 and will roll out across the rest of Europe and the U.S. in 2018.
Adweek
"The engagement, specifically with the millennial audience, has been phenomenal," said Denny's CMO John Dillon. "Our content leans in to the sense of humor of our brand, which is slightly off-center."
CNN Money
The retailers made the announcement after a federal judge granted a preliminary injunction Tuesday that had been requested by the Federal Trade Commission, which opposed Staples' plan to acquire Office Depot for $6.3 billion. Now the companies "plan to terminate their merger agreement," Staples said in a statement.