Mobile Marketing Watch
Watson will join Intuit on Aug. 22, leading the company's global sales and marketing organization. Most recently, he worked for Google, where he served as VP, global brand solutions and innovations. Before that, he was at Procter & Gamble in sales, marketing, and digital business roles across the globe.
NYSportsJournalism.com
New Era has expanded its role in entertainment, signing a multi-year deal with global sports-entertainment firm AEG to become a founding partner and exclusive headwear provider for L.A. Live, the district that includes Staples Center, The Grammy Museum, the West Coast broadcast center for ESPN and Microsoft Theater.
Adweek
Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light earlier this week when Umang Shah, director of global digital marketing and innovation, announced he left the food brand a few weeks ago.
Fox News
Between 2005 and 2014, U.S. cancer centers upped their spending on ads targeting the general public, with 890 centers spending $173 million on ads by 2014, according to a new analysis. Spending more than tripled since 2005 and was highly concentrated among a small number of cancer centers.
TechCrunch
Unlike traditional TV advertising, where audience demographic on a certain show is as much a guess as it is based on fact, ColorTV's platform has insights that are unique to each individual audience member. This means targeting marketers' ads will be far more precise.
CNBC
So much for concerns that the second Prime Day event didn't live up to Amazon's expectations. The online retailer said Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60% compared with the previous Prime Day. In the U.S., orders rose by more than 50%.
Brand Channel
A recently filed U.S. service mark application by Whole Foods Market may not only prove to be a lengthy uphill battle for health-conscious dominance, but it may also be a sign of future global endeavors for the chain. On June 23, Whole Foods filed a federal service mark application for the mark "WORLD'S HEALTHIEST GROCERY STORE."
CarConnection
Nissan announced that its ProPILOT semi-autonomous driving software will be available in Japan next month. Like Tesla's Autopilot, ProPILOT is designed for use under very specific circumstances, specifically, on highways at speeds ranging from about 20 mph to 60 mph.
Drinks Business
Coffee giant Starbucks has launched its first iced espresso beverage that features coconut milk. The Iced Coconut Milk Mocha Macchiato is available in participating company-operated and licensed stores. Starbucks has also introduced a new iced tea, the Teavana Shaken Berry Sangria Herbal Tea.
NYSportsJournalism.com
The Pittsburgh Penguins are not only the 2015-16 NHL Stanley Cup champs, they also are title holders of the most loyal fans in the league. The Penguins came in No. 1 in the 2016 NHL Sports Fan Loyalty Index from research, analytics and consulting firm Brand Keys, New York.