• Samsung Not Waterproof, Per 'Consumer Reports'
    Samsung has marketed its entire S7 line as remarkably durable, including commercials featuring rapper Lil' Wayne pouring champagne over an S7 Edge. But "Consumer Reports" has released results showing the S7 sibling pitched as the most durable may, in fact, be the least likely to survive such rough treatment.
  • Chipotle Stock Drops After Author Tweets Of Food Poisoning
    Chipotle Mexican Grill shares plunged by as much as 3.7% after Eric Van Lustbader, author of the Jason Bourne thrillers, tweeted to his more than 3,700 followers that his editor likely got food poisoning at one of its New York restaurants. Chipotle has been struggling since last fall, when the first of a series of food-borne illnesses linked to the chain were reported.
  • Childless Women To Marketers: We Buy Stuff, Too
    According to census figures, more women in the United States are childless than at any other time since the government began keeping track in 1976. Nearly half of women between the ages of 15 and 44 did not have children in 2014. And 15.3% of women ages 40 to 44 are childless. The numbers are growing internationally as well.
  • Merck Holds Parents Accountable In Gardasil Ad
    On the heels of a recently renewed push by researchers and doctors to encourage HPV vaccinations, Merck is out with a new HPV awareness campaign that puts the onus of vaccination on parents. A recent spate of published studies pushes for doctors to become more assertive in recommending it to young patients.
  • Schick Brings Robot Razor To San Diego Comic-Con
    The brand is having fun with the Robot Razor, a character that debuted in Schick's Super Bowl 50 commercial earlier this year. In the ad, an everyday Schick razor transform into a "super razor" to battle other inferior razors. Schick is getting the party started early via social media, asking fans to tweet funny irritations of everyday life.
  • McDonald's Expands Sriracha Big Mac Test
    McDonald's has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available.
  • Consumers Smarten Up About Loans
    Consumers appear to be disciplined about paying their loans on time, with delinquencies during the first quarter of this year falling well below the 15-year average, according to the American Bankers Association. The banking group said a broad range of loan payments show consumers are handling their loans well.
  • Virgin Media Gets Bolt Up And Running For Olympics
    Usain Bolt, the fastest man in the world, is preparing to compete in the Summer Games in Rio in an attempt to add to his six gold medals. He is getting timely acceleration from Virgin Media, which has unveiled a multi-platform campaign to support its broadband and other telecom options.
  • Pfizer Agrees To Note Addiction Risks In Opioid Marketing
    Pfizer and the city of Chicago have hammered out an agreement on painkiller marketing. The agreement - which publicly codifies Pfizer's internal rules - could potentially be used as a model for other drugmakers selling the highly addictive opioid drugs.
  • Unilever Could Use VR In New Way
    Unilever is naturally treating virtual reality (VR) with caution but one area it thinks the medium could make a difference is using it to sell sustainability. VR is fast emerging as 2016's standout technology for marketers, with the likes of Audi and the BBC testing its long-term potential in recent months.
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