Tommy Hilfiger and his brother Andy took notice of the unlikely endorsement and started building relationships with hip-hop artists. Soon, they were dressing everyone from Raekwon to TLC, placing them in ad campaigns and inviting them to walk in runway shows for the brand's sportier offshoot, Tommy Jeans.

The U.S. Securities and Exchange Commission is looking into whether Hampton Creek broke the law by not disclosing that it was buying its own vegan mayonnaise from stores, which made the product appear to be more successful than it was. The agency is trying to determine whether the company improperly recognized revenue from those purchases.

Country music superstar Jason Aldean is the new face of the Field & Stream brand. In his role as brand ambassador, he shot a TV ad which launched Aug. 22 on ESPN, telling the story of his own outdoor traditions. Aldean is joined by his father Barry around a campfire sharing some of their favorite outdoor memories.

Disgraced U.S. swimmer Ryan Lochte lost two sponsorship deals Monday. Speedo was the first to drop the swimmer. "While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for," said its statement.

A legal letter from Truth in Advertising Inc. was sent to Kris Jenner and her lawyer saying, "We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns." The watchdogs decided to pursue action after reviewing the Instagram accounts of Kim, Khloe and Kourtney Kardashian, plus Kylie and Kendall Jenner.

After a flurry of activity this year behind launching two new vehicles and a brand experience home at its New York SoHo headquarters, marketers for Cadillac may have banked on taking a breather this summer. But you can never sleep on revitalizing GM's luxury brand - not when Cadillac's year-to-year sales performance remains the worst among its General Motors siblings.

Procter & Gamble Co. revealed today it has signed transgender model Tracey "Africa" Norman for an ad campaign. Norman, 64, will help the Cincinnati-based company promote its Clairol Nice'n Easy brand through its new "Color As Real As You Are" ad campaign. She will appear in print ad and in a TV spot, which is to begin airing in January.

The fancy pizza box is being billed as the "first playable DJ pizza box," and it was made in collaboration with printed electronics company Novalia. The battery-powered box is actually pretty advanced. There's a mixer, a crossfader, two turntables, and effects. It can even connect to a phone or laptop via Bluetooth, and it is compatible with DJ software.

The scornful public eye is unlikely to leave Olympic swimmer Ryan Lochte any time soon as his lies have likely cost him millions in endorsement money. The first domino in that chain fell on (or around) Sunday afternoon as Ralph Lauren apparently scrubbed him from the "Meet Our Athletes" page on their website.

The CEOs of wireless carriers T-Mobile and Sprint often feud on Twitter, but the quips escalated quickly into a personal attack. Both T-Mobile CEO John Legere, who has 2.9 million Twitter followers, and Sprint CEO Marcelo Claure, who has almost 129,000 followers, began posting on the social network about new unlimited data plans that each of their companies introduced on Thursday.