• Mazda Partners Again With IHeartRadio
    Mazda's largest interaction is at the Daytime Village across from the Luxor Hotel and Casino, where people can check out Mazda's latest lineup, including the 2017 Mazda CX-3, the official vehicle of the festival. In addition, to reach concert-goers wherever they might explore, Mazda will feature the new 2017 MX-5 RF and 2016 CX-9 outside the arena.
  • The Past Three Weeks Saved The Year For Sneaker Sales
    If you let the experts tell it, there's never been a bigger time for footwear sales. The sneaker business is booming, and while Nike has reached a plateau and slowed down, Adidas and Under Armour continue to grow at a rapid pace. But if you were to ask people who care about sneakers beyond sales figures, then 2016 has been a total snooze fest.
  • Consumers MisInformed About Recycling
    Nespresso has admitted that as part of its sustainability efforts it needs to speak to "misinformed" consumers about recycling, as it airs its latest ad with George Clooney. The coffee brand has previously faced negative headlines around its single-serve pods, which have been accused of creating unnecessary waste.
  • Why Sportswriters Love Marriott Hotels
    Among the federation of traveling sports writers, many of whom spend as many nights on the road as at home, Marriott points are so embedded in the profession's culture that retired journalist John Henderson wrote a blog, "Confessions of a Marriott whore," wherein he called the Rewards program "as much a part of an American sportswriter's job as a notepad and pen."
  • Former GM Marketing Exec Reflects
    While he was at GM, Scot McLaren defined and promoted CRM capabilities, customer contact center initiatives, and digital marketing strategies for GM in the global market. He also worked as national advertising manager for the Saturn line, and responsible for taking the Saturn VUE to the top of the compact SUV segment in just two years.
  • States Sue Drugmaker For False Advertising
    Thirty-five states filed an antitrust lawsuit alleging that British drugmaker Indivior tried to keep cheaper, generic versions of Suboxone off the market. The complaint also names New Jersey's MonoSol Rx, a pharmaceutical dissolving-film company, for conspiring to corner the market on the popular medication used to treat people hooked on heroin and other painkillers.
  • H&M Details Growth Strategy
    Since its founding in 1947, Swedish retailer H&M has grown to define fast-fashion in the highly competitive and quicksilver world. With nearly 4,000 stores worldwide, H&M plans to have more than 8,000 stores in the future. The retailer is also set to announce a new freestanding chain by year's end, with the first stores opening in 2017.
  • Yahoo Data Breach Affects 500 Million
    Yahoo says data "associated with at least 500 million user accounts" have been stolen in what may be one of the largest cybersecurity breaches ever. The company said it believes a "state-sponsored actor" was behind the data breach, meaning an individual acting on behalf of a government. The breach is said to have occurred in late 2014.
  • Retailer Rebecca Minkoff Adds Full-Length Virtual Mirror
    The specialty retailer is bringing its store-level smart mirror experience into its shoppers' hands through a new app which allows consumers to virtually "try on" fashions before buying online or trying them on in-store. After uploading a full-body picture into the app, shoppers tap a product they see online, in print or in store, and it is displayed on their actual body image.
  • Nike Rids Self Of Golf Gear; Players Miss Memo
    On Thursday, in the first round of this year's event, Paul Casey played at East Lake alongside Rory McIlroy; each shot 68, two shots behind the leaders Dustin Johnson, Hideki Matsuyama and Kevin Chappell. Casey and McIlroy again used their Nike gear, even though it was difficult not to look at their clubs and bags as soon-to-be collector's items. Beginning next season, the most likely place to find them could be on eBay.
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