Unilever's commitment to stop stereotyping women in its ads is beginning to pay off. Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1,000 ads exposed that 50% had a stereotypical portrayal of women.
When it comes to advertising, small screens are the new big screens. This is what Facebook CEO Sheryl Sandberg says the company's latest milestone - announcing 4 million advertisers - signifies about the growing importance of mobile to consumers and marketers.
Art and food advertising have always had a close relationship, whether it the classic commercial art of mid-20th century print ads or Andy Warhol's subversive screen-printed soup cans. Gut when ad campaigns start appropriating images from famous art pieces, things can get a bit strange. Take Burger King's recent campaign for political artist Pyotr Pavlensky.
It's the border wall America needs. Mexican beer brand Tecate has debuted its "Beer Wall," a "tremendous wall," the "best wall," a wall that "brings us together." Tecate's beer wall ad campaign is scheduled to reach audiences nationwide on Monday night during one of the most anticipated political debates of all time.
Wells Fargo & Co. Chief Executive John Stumpf will forfeit compensation worth about $45 million, part of the company's response to the still-unfolding scandal over millions of fake accounts created by bank employees. Stumpf will give up about 910,000 shares in unvested stock awards, and will not get a bonus this year.
West Elm, part of Williams-Sonoma, Inc., will design, furnish and market the hotels, the first of which will open in Detroit and Savannah in late 2018. DDK, a hospitality management company, will operate them. Guests will be able to buy the room furniture and other decor online. Many major hotel chains have launched boutique hotel brands in recent years.
Frontera Foods, the Chicago-based gourmet Mexican food company started by Chef Rick Bayless, has been purchased by ConAgra Foods, the packaged food giant known for such brands as Slim Jim, Banquet and Reddi-wip. The acquisition does not include any of the Frontera-branded restaurants. Terms of the deal were not disclosed.
Procter & Gamble's split from 41 beauty brands is nearing completion as the consumer giant wraps up an exchange offer this week. The final structure of the deal will shape Procter's financial position and will influence future moves by the Cincinnati-based consumer product giant's from potential acquisitions to a boost in dividends.
TripAdvisor built a global business around an endless stream of advice about the best places to stay, visit, or grab a meal. But good advice only pays so much. Nearly two years ago, the company made a push into the reservations market, hoping that consumers scanning its travel reviews will stay and book on the site. The results, so far, have been mixed.
Jason Goldberger, the recently promoted chief digital officer of Target Corp., has left the company, effective immediately. No reason was given for his departure. Goldberger's responsibilities will be split, with Target CIO Mike McNamara overseeing the website and digital operations, and chief merchandising officer Mike Tritton taking on pricing and promotions.