The partnership will initially focus on ExxonMobil's flagship brand, Mobil 1. It will be activated throughout the coming season via advertising, video content and social media initiatives. The NBA said the partnership "represents the largest and most comprehensive ever in the motor oil category during the league's 70-year history."

User experience designers have a message to the auto industry: You ain't seen nothin' yet. An example: Perfumes, which luxury automakers such as Mercedes-Benz and BMW are beginning to implement in their vehicles, will become more pervasive. Other new technologies include driver monitoring, which will play a big role in the rollout of autonomous driving.

Procter & Gamble completed its split off from 41 beauty brands that have merged with Coty resulting in10,000 P&G workers leaving the payroll. P&G now employs 95,000 workers worldwide. Through a combination of buyouts, layoffs, attrition and brand sales, P&G has cut 34,000 jobs or 26.4% of its workforce since it announced its restructuring plan in 2012.

All-day breakfast has been a huge driver in McDonald's effort to turn around years of lagging sales. It has not been without complications, but as year two begins, McDonald's is hoping that a breakfast menu expansion will be what it needs to keep the ball rolling. The chain is expanding its all-day breakfast menu to include McGriddles, a popular breakfast sandwich.

ThreeSixty Group has acquired FAO Schwarz from Toys "R" Us, which purchased the upscale toy store in 2009. FAO Schwarz was one of the oldest retail establishments of any kind when its flagship in Manhattan closed in 2015. The name has lived on with FAO Schwarz-branded products sold on Toys "R" Us website and in its stores.

The Center for Science in the Public Interest says PepsiCo misled consumers by marketing its Naked Juice beverages as healthier than they are. Its Pomegranate Blueberry juice advertises that it is a no-sugar-added beverage, but a single 15.2-ounce container (the smallest option) contains 61 grams of sugar, about 50% more sugar than a 12-ounce can of Pepsi.

Social and mobile marketing are becoming more important to retailers, who are putting more resources into digital efforts. The "State of Retailing Online 2016: Marketing and Merchandising," by the National Retail Federation and Forrester, uncovered that paid search and email marketing top the list in terms of importance, but social and mobile are quickly making inroads.

The U.S. Telecom Association is rolling out a digital ad campaign pushing back against the Federal Communications Commission's proposed rules on broadband internet privacy. The campaign, which includes a website calling for "equal privacy rules," says that the FCC's rules should apply to internet companies like Google and Facebook, not just service providers.

The partnership with Yext will allow national chains like Guitar Center to add a "Call me an Uber" button to their homepage or marketing emails. A customer shopping for a new Fender can click on the Uber button to book a ride to the closest Guitar Center. The partnership will also allow corporations to serve up marketing material to consumers on Uber.

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth is also making investments in digital marketing. The company has created its own in-house studio. But it isn't tasked with creating ads or drumming up new business. Instead, its focus is on creating a variety of digital content that helps the firm connect with the public online.