The Arizona Coyotes are ditching cliched ad campaigns for this upcoming hockey season. Gone are the slogans and tag lines with the team focusing marketing efforts solely on players and on-ice performance.The NHL team has even penned a letter to fans apologizing for past ad campaigns with slogans such as "Join the Hunt," "Run with Pack" and "Coyotes Cool."

What if you threw an auto show and nobody came? That's a question that faced organizers of the Paris Motor Show this year as some brands decided to skip the event, which takes place Oct.1-16. Despite being snubbed by makers like Ford, Mazda and Lamborghini. the Paris show is expected to deliver dozens of new cars, trucks and crossovers.

Consumers today indeed want to feel connected - and fulfilling that need will present an opportunity for brands and marketers in the years ahead. The Pokemon Go phenomenon is a good example of this concept in action. It took just 19 days to reach 50 million downloads - and had 500 million downloads within 70 days. It also earns about $10 million a day.

A pair of sneakers might not save the world, but they can act as a common ground for people from different walks of life to come together and better understand each other. This has been a consistent theme in Pharrell Williams' collaboration with Adidas, and it continues to be a focal point for his latest collection with the brand, which is inspired by Native Americans.

The Association of National Advertisers took the opportunity to scold Facebook, which has rapidly altered the online ad industry. "With more than $6 billion of marketers' media being directed to Facebook, we believe that it is time for them - and other such major media players - to be audited and accredited," said the agency's chief executive, Bob Liodice.

The new Pampers Preemie Swaddlers is three sizes smaller than a diaper for a newborn and is designed for tiny babies born in the second trimester. It is the result of three years and 10,000 hours of research and was developed with the help of Neonatal Intensive Care Unit nurses. It will be available in hospitals around the United States by the end of the year.