Brand Channel
The new Avril Lavigne video takes the product placement cake-even though it only features one product.[more] "Oh, my new Sony phone is ringing," says Avril as she picks up her Sony Xperia-which is bobbing in a glass of water. She then launches into her new single, "Rock N Roll." The product placement is so blatant that it comes off as punk performance art.
Reuters
Visa, the world's largest payments network operator, reported better-than-expected quarterly profit and revenue, boosted by the inclusion of Visa Europe's results and as customers spent more using its network. The company said total payments volume increased 47.1 percent to $1.86 trillion on a constant dollar basis in the fourth quarter ended Sept. 30.
TechCrunch
Following its release of guidelines for automakers regarding self-driving cars, the National Highway Traffic Safety Administration has released a similar set of guidelines or "best practices" for cybersecurity in vehicles, designed to provide guidance for car makers. The best practices document is 22 pages and is non-binding.
The New York Times
Some food sellers, after decades of displaying piles of identical, aesthetically pleasing produce, are starting to sell slightly less beautiful - but still tasty - fruits and vegetables. And bargain-hunting consumers, who get a hefty discount for their willingness to munch on too-small apples and blemished oranges, seem to be buying it.
Chicago Tribune
As closing Kmart stores sell off their remaining inventory, the retailer also is selling customers' pharmacy records to nearby chains. That could provide a new group of customers for Walgreens - both for pharmacy goods and general merchandise they might pick up while filling prescriptions - but the focus is on health care, according to a Walgreen's spokesperson.
NYSportsJournalism.com
ESports is reaching the point where the number of players, followers and marketing and media partners is approaching NFL, MLB and NBA levels, according to research and consulting company NewZoo. More non-endemic companies including Coca-Cola, Samsung, MasterCard, Buffalo Wild Wings and General Mills, are becoming official partners in eSports.
The New York Times
Created with the agency Droga5, a new Chase campaign includes three videos featuring James Corden interviewing innovators in the restaurant, transportation and lodging fields. The series is called "Reserve What's Next" and it's for Chase's Sapphire Reserve credit card. Corden is the host of "The Late Late Show" on CBS.
Complex
Ralph Lauren, Brooks Brothers and Armani are the top men's brands selected by the blog "Put On This," which wrote: "We had to narrow our terms a bit. We decided that for our purposes, 'menswear' meant tailored clothing and the accoutrements thereof. So no Levis and no aloha shirts. Magnum PI, be damned. We'd include a few token shoemakers."
Washington Post
Our ever-friendly neighbors to the north have watched from afar a U.S. election cycle that has broken all norms for civility. For many, it's been disheartening and demoralizing to watch. Riffing off Donald Trump's slogan, the Garden, a creative agency in Toronto, launched a campaign called "Let's Tell America It's Great."
Travel + Leisure
Amidst reports that occupancy rates at Trump Hotels have slipped this election season, the company announced that new hotels will no longer bear the Trump name. The newest line of luxury hotels, geared towards Millennials, will be called Scion. Toyota previously had a line of vehicles badged Scion, but shuttered the brand early in 2016.