Excedrin just might be the winner of Wednesday night's presidential debate. The brand sent a pitch-perfect promoted tweet tied to the debate, and it that took off like few ads ever do in the Twitterverse. "The possibility of a #DebateHeadache is high. Be prepared with Excedrin," it said. The tweet quickly got more than 2,100 likes and 900 retweets, and the hashtag #DebateHeadache started trending on Twitter.

The NBA announced that it will broadcast one basketball game per week in virtual reality -- a telecast that the audience can watch in 360 degrees with the proper technology installed. The requirements to access the virtual reality include an NBA League Pass subscription, Samsung Gear VR headset, and Samsung smartphone.

Perdue Farms chicken products in Chicago, Denver, Minneapolis, St. Louis and Milwaukee will be sold under the claim "No Antibiotics Ever," a subtle shift in the grocery store that represents a harbinger of large-scale change coming to the chicken industry. The announcement is another step in Maryland-based Perdue's years-long quest to rid its birds of antibiotics.

The Detroit Health Department is investigating two cases of Hepatitis A that could be linked to a Whole Foods Market store in Detroit. The Austin-based organic food grocer said there is "no definitive link" between the two cases. The news rattled investors already concerned the organic grocer is losing market share to traditional grocers.

Nintendo has removed the veil of secrecy from it's latest gaming console, and it's a lot like what they had suggested the Wii U would be. The new Nintendo Switch, expected in March 2017, is a home console, portable player hybrid with a controller that connects to a TV for home use. The controller can be attached to a portable display for on-the-go gaming and entertainment.

Ford CEO Mark Fields and his colleagues must keep Ford competitive in a U.S. and global car sales environment that has cooled noticeably, even while they pivot decisively, forcefully and sustainably toward a future that will be noticeably different based on just two developments alone: the self-driving push and electric vs. gasoline vehicles.

Mars has created a caramel variety of M&M's that is expected to appear on retailers' shelves next May, marking the first time M&M's has featured a soft and chewy product option. "In our research, our fans were enthusiastic at the possibility of a Caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M'S chocolate this spring," said Brand Director Tanya Berman.

October is "Adopt a Shelter Dog" month, and Grand Rapids, Mich. based Bissell Pet Foundation is going all out. The foundation has partnered with 51 shelters and rescue groups in Michigan for "Empty the Shelters" on Oct. 22. Bissell has absorbed the adoption fees for all cats and dogs in the participating shelters with the goal of spurring 1,200 adoptions.

Pizza Hut is recruiting for a new role at the company, the Pizza Hut All-American, who will be expected to celebrate all Division I NCAA championships during the 2016-17 season. The job has been created as part of the brand's first season as the official pizza partner of the NCAA, and the winning candidate will receive a $50,000 salary.

Macy's plans to open store an hour earlier on Thanksviging this year, at 5 p.m., instead of 6 p.m. like last year. Macy's bold move comes as the nation's largest shopping mall, the Mall of America, announced it would close and give most of its 1,200 workers the day off on Thanksgiving. A slew of other retail chains are expected to close on Thanksgiving.