Epson has inked a deal with three time FIA Formula One champ Lewis Hamilton to show off the speed of its new EcoTank printer. A new ad featuring the driver shows Hamilton getting doused with gallons of ink in a wind tunnel.

Former Lululemon vice president of brand creative Corey Bayers speaks with Fast Company about his new role as vice president of marketing for Patagonia. The brand has incredible passionate fans and a brand mission of environmental responsibility and activism, but only a fraction of its competitors' media budget.

Let it not be said that marketers can't invent grammar. Red Robin has launched a new marketing campaign. In its new marketing campaign, Red Robin is encouraging people to "burger," as in enjoy the hamburger culture. The effort will include TV ads, digital video and social media, including Snapchat filters that show how people would look with a burger head.

Avis puts a spin on the traditional "businessperson traveling" trope with a sweet father-daughter story in an ad for its new Avis Now app. The spot uses a relatable family moment to score well with consumers, says Ace Metrix.

In what is believed to be a first for the retailing giant, Wal-Mart has cast its CEO, Doug Mcmillan, in a commercial to tout the company's commitment to employees, not its latest savings. While the tactic can build credibility and rally workers, it can be risky as CEOs may not garner sympathy among consumers.

Trappist monks dressed in white pants and shirts, their hair covered with stretchable white caps, work together at the biscotti cutter. One feeds a slab into the machine's revolving blades while the other catches sliced biscotti on a tray at the other end. Biscotti are one of two new product lines being sold by the abbey, best known for its popular line of Monks' breads.

AARP is bringing about an age-related panic attack among fans of the Aaron Spelling drama, "Beverly Hills, 90210," by wishing actor Luke Perry a happy 50th birthday. The magazine whipped up a special cover with the headline "Welcome to the 902-5-OH." Many people were not pleased about being reminded not only of Perry's age, but of their own mortality.

The United Club under construction at O'Hare International Airport was originally built in the 1980s and looked the part, with wood finishes, a black-tile bathroom, and a limited selection of both snacks and electrical outlets. Airlines are taking a second look at the extra niceties offered to the top customers that airlines want to keep loyal.

Visa CEO Charlie Scharf is stepping down, saying he needs to spend more time with this family on the East Coast of the United States -- and away from Visa's San Francisco headquarters. "My decision is entirely personal," Scharf said on a call with investors, noting that he and his wife have "worked hard to spend time with our daughters."

The Dutch agency that approved Tesla's "Autopilot" driver assistance system for use in Europe is concerned the name could be misleading.Tesla says autopilot has been used in the aerospace industry for decades to describe a system operating with a human driver, and the company has made it clear that the system requires drivers to pay attention at all times.