• For-Profit College Agrees To Stop Making Success Claim In Ads
    DeVry University has agreed to stop advertising a claim about the success of its students that had been challenged by the federal government. The Education Department announced a settlement with DeVry after saying the for-profit college chain couldn't support one of its marquee claims, that 90% of its graduates since 1975 found employment in their field of study within six months of graduation.
  • Illinois Egg Supplier Accused Of False Advertising
    The egg carton depicts an idyllic scene with an expansive green pasture, a red barn in the distance and a few white chickens walking upon the logo for Davidson's Safest Choice eggs, with nothing but azure skies above. But one of the most influential animal welfare organizations in the U.S. is saying that's a bunch of avian excrement.
  • Former Verizon Actor Talks About Shifting To Sprint
    The ad set off a flood of interest. Sprint said most new commercials get between 30,000 and 40,000 views on YouTube. Sprint's first commercial featuring the former Verizon actor has been viewed over 14 million times. More than 970 articles were written about the actor's switch in allegiance, the company said, and the ad created over three billion impressions.
  • LeBron Won't Sell You A Sprite In 'Wanna Sprite' Effort
    In its new "Wanna Sprite'" multi-media campaign, Sprite has LeBron James using soft-sell: "I would never tell you to drink Sprite, even if I was in a Sprite commercial, which I am, and even if you were watching me in a Sprite commercial, which you are, and even if you were eating tacos with extra hot sauce." The campaign includes online and social media.
  • Germany Says Tesla Should Stop Using 'Autopilot' In Ads
    German Transport Minister Alexander Dobrindt has asked Tesla to stop advertising its electric vehicles as having an Autopilot function, as this might suggest drivers' attention is not needed. A spokeswoman for the ministry said the Federal Motor Transport Authority had written to Tesla to make the request.
  • Half Of Millennials Block Mobile Ads
    The advertising industry has a responsibility to win over millennials on mobile "before it's too late," says the chief executive of programmatic specialists The Exchange Lab. Chris Dobson told the IAB Engage conference in London that a recent survey showed nearly half of people aged 16-24 are blocking ads on mobile - more than twice as many as the next older generation.
  • Avis Car Rental Launches Campaign
    Avis Car Rental is launching two TV spots highlighting the company's mobile app. "Jet-Setter" shows a businesswoman on an airplane utilizing the Avis mobile app in order to change her rental to meet the differences in weather. "Travel Partner" shows a businessman who makes his daughter happy when he adds a child safety seat to his rental, indicating she will be traveling with him.
  • Campbell Says Anyone Can Be A Superhero
    Campbell's latest ad in its "Real, Real Life" campaign is a gender stereotype-shattering TV spot. Designed to promote the company's Spiderman range of soups, the ad shows a kid running around the house wearing the Marvel hero's costume. When the Mom in the spot shouts "lunch is ready," the costumed crusader unmasks and is revealed to be a little girl.
  • Cover Girl Hires (Gasp) A Male As Spokesman
    CoverGirl made history this week by announcing its first male spokesmodel a 17-year-old Instagram sensation. CoverGirl ambassador Katy Perry broke the news on Instagram about the New York-based makeup artist. "Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!"
  • Abercrombie & Fitch Stresses Fresh Image In Holiday Campaign
    Abercrombie & Fitch knows what you're thinking and is ready to convince you you're wrong. The brand revealed the first advertisements and images from its holiday campaign, a more traditional promotional tactic that would have been anathema to the previous leadership which leaned on attitude and store experience to drive its sales and reputation.
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