• Chrysler Turns To Kids For Pacifica Campaign
    Fiat Chrysler Automobiles turned to a group of kids to help sell its 2017 Pacifica minivan in a new social media campaign that gives consumers a chance to win a new minivan. To create the campaign, the automaker put actors ages 8 - 13 in charge of a California auto dealership for a day. As families came in to shop for a Chrysler Pacifica, they were greeted by kids.
  • Avon Reboots Image With Campaign To Attract Employees
    The company that has empowered women for more than a century is launching a campaign showcasing the flexibility and financial opportunities that come with being an Avon representative. "This is Boss Life" is designed to drive Avon representative recruitment and refresh the brand for a younger cohort, inviting those interested to become a #BeautyBoss.
  • Chuck E. Cheese Swaps Tokens For Loyalty Card
    After 39 years, the company is phasing out tokens in favor of rewards cards. Christelle Dupont, a spokeswoman for the restaurant's parent company, CEC Entertainment, says the cards "will be easier for everyone." Easier, of course, for Chuck E. Cheese to collect data on customers' gaming habits and easier for gamers recover points if they lose their cards.
  • Harley-Davidson Looks East For New Riders
    U.S. motorcycle maker Harley-Davidson Inc. plans to boost its focus on Asia to accelerate growth by entering new countries and expanding its dealerships, its chief executive said, as it seeks to become less dependent on its home market. Harley is optimistic about its growth from existing Asian markets including China, India and Vietnam, and was studying entering new countries like Cambodia.
  • Creepy Clown Hysteria Forces Ronald McDonald Into Hiding
    Ronald McDonald - with his clown-like face paint, red wig, and yellow jumpsuit - has long been the face of McDonald's. But with a recent rash of disturbing clown sightings across the country, Ronald McDonald's appropriateness at public events is suddenly being called into question. The creepy sightings began in Greenville, S.C., in August.
  • Nordstrom Pulls Drug-Themed Clothing After Protest
    Nordstrom has pulled a fashion line by high-end brand Italian designer Moschino that was criticized for making light of drug addiction. The line includes clothes and handbags that look like prescription pill bottles or are covered in the likeness of pills. The Capsule line features a $950 prescription pill bottle shoulder bag and a $795 print wool knit sweater.
  • Millennial Buying Power Still Years Away
    While marketers are clearly courting the upcoming generation, 75% of Millennials can only afford to buy what they need, not what they want-sobering news for those out to sell them luxury goods, home furnishings, and travel. That's according to a white paper from BoomAgers and the Natural Marketing Institute.
  • Applegate Farms Names New Marketing VP
    Nicole Glenn has been named vice president of marketing for Applegate Farms, a standalone subsidiary of Hormel Foods Corp. Glenn was a marketing director for WhiteWave Foods Co., where she most recently led the Earthbound Farms organic produce business. She also has had positions with Procter & Gamble, Constellation Brands and Terlato Wines International.
  • P&G Wants To Improve Quality Of Marketing
    Procter & Gamble CEO David Taylor says the company needs to make its products "more relevant" in customer's lives. Speaking at the annual shareholder meeting, he says that even though sales are up, the company "still has to do better." P&G plans to invest more heavily in marketing to increase the reach, consistency and effectiveness of its campaigns.
  • Samsung Abandons Flagship Product
    Samsung says it is killing the Galaxy Note 7 entirely. The drastic move is highly unusual in the technology industry, where companies tend to keep trying to improve a product rather than pull it altogether. And it caps a nearly two-month fall for Samsung, which has taken a beating from investors, safety regulators and consumers over its trustworthiness.
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