• Movie Marketing Veteran Explains Tug-Of-War Over Spending
    Dwight Caines, the recently departed president of domestic marking at Sony, says there's still a tug of war between who controls film-marketing spend at the major studios, but digital marketing is gaining ground. Data is still something studios struggle with interpreting. Those who only count views or streams forget there's a person on the other side of the data point.
  • Samsung Stops Note 7 Sales
    There's more bad news for Samsung Electronics as the South Korean company was trying to solve the problem of its flagship Galaxy Note 7 smartphone catching fire. Samsung, the global leader in smartphone production, announced that it is suspending sales of the smartphone after reports that some replacement devices were also spontaneously igniting.
  • How Viagra Changed Pharma Marketing
    When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have - on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the company may not have anticipated was the longer-term influence that Viagra's wild success would wield on pharma marketing as a discipline.
  • Sports Stars Take Issue With What Trump Calls 'Locker Room Talk'
    After Donald Trump got caught making a series of inappropriate remarks about women in a 2005 recording, he responded by putting out a statement that dismissed his comments as "locker room banter." Pro athletes from a wide variety of sports and teams took issue with that characterization, stating in independent tweets that they are offended by the assertion.
  • Airbnb Offers Housing To Hurricane Victims
    Airbnb is looking to help east coast residents cope with the aftermath of Hurricane Matthew. Airbnb has activated its disaster response program, which involves the availability of more than 3,000 rental homes and apartments throughout Florida, Georgia, and South Carolina completely free of charge for Hurricane Matthew evacuees.
  • Ruth's Chris Steak House Promotion Goes Wide
    The Ann Arbor, Mich., restaurant offered a 1% discount for every point by which the University of Michigan football team beat Rutgers, covering Sunday through Thursday. Then UM trounced the visiting team 78 - 0, which would have given diners 78% off their meals. Ruth's Chris hurriedly made a small clarification: The discount would be capped at 50%. Still, a good deal.
  • Olive Garden Grows In Otherwise Stagnant Restaurant Category
    It's tough to be a quick-serve or fast-casual restaurant brand these days. Financial stresses and bankruptcy filings are piling up in the sector for a number of reasons, making it unusual when a long-struggling brand such as Olive Garden is able to ride above the troubles. The Darden-owned chain has logged its eighth consecutive quarter of same-store sales growth.
  • Designers Give Celebs Free Wedding Dresses
    As the field of bridal dress design becomes more crowded, a number of designers are following the pattern set by Hollywood's red carpet scene. In return for much-needed publicity, designers are giving dresses to celebrities, whom potential customers can see immediately on television and in social media.
  • PepsiCo Calls Naked Juice Lawsuit Baseless
    The lawsuit alleged that PepsiCo has been making false and misleading claims to consumers about its Naked Juice drinks. PepsiCo responded saying every bottle of Naked Juice displays the constituent fruits and vegetables. PepsiCo also clarified that the sugar content in the product comes from the fruits and/or the vegetables used to make the juice.
  • Tesla To Unveil New 'Unexpected' Product
    Tesla will unveil something on Oct. 17, according to CEO and founder Elon Musk. It'll be a new product, he tweeted on Sunday, which will be "unexpected by most." It will be separate from a Tesla/SolarCity product event on Oct. 28, which will include the unveiling of joint products from both the electric car and the solar energy companies.
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