As part of its ongoing "From Hope to Cures" campaign, the Pharmaceutical Research and Manufacturers of America rolled out new advertising to help highlight the stories of patients, families and researchers. The first of four new ads, "Hope" features 5-year-old Rhys, who has diabetes. "Hope" is the first of a series of new "From Hope to Cures" ads that will hit print, digital, radio and social channels throughout 2016.

With a debt payment due in 10 days, Sports Authority Inc. is lining up its ducks to file for bankruptcy, per sources. The company is in talks with lenders including TPG Capital Management LP on a deal to reorganize in Chapter 11 bankruptcy proceedings. The company, formerly the largest sports chain, may close as many as 200 of its more than 450 stores under the bankruptcy plan.

There is no vaccine for Zika virus and it is spreading fast. "Consumer Reports" is testing mosquito repellents, and has released their ratings to non-subscribers. They found that he most effective repellents had high proportions of picardin or Deet, with one brand based on oil of lemon eucalyptus, Repel Lemon Eucalyptus, scoring well. They give "recommends" to Repel, Sawyer, Off! Deepwoods, and Natrapel.

The Big Mac sauce makes the Big Mac. As the Big Mac approaches its 50th anniversary next year, McDonald's is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In the UK, the new Bacon Clubhouse burger includes Big Mac Sauce, something McDonald's very rarely allows to be used on anything other than the Big Mac. To tout the U.K. arrival McD's is running an eBay auction for one 740ml bottle of Big Mac Sauce that will be accompanied by a dispenser that looks like a caulk gun.

South Coast Plaza is the highest-grossing mall in the US. It did $1.7 billion in sales in 2015, and a big part of its success are hyper wealthy Chinese tourists. The mall's having courted China since the early 2000s has paid off. To celebrate the end of the Chinese New Year, shoppers who spend more than $2,500 in a single day at the center get a crystal bowl from Tiffany's engraved with monkeys. The mall has prepared "thousands" of bowls to give away.

On Sunday, brands unveiled Super Bowl ads to an audience of more than 100 million, and paid a record $5 million to do do so, for 30 seconds. At the jump is a review of ads from past Super Bowl games, and why, per members of the creative community, they are top spots. Creatives from agencies including GSD&M, Publicis Seattle, and Epsilon weigh in.

It might be easier to create an ad that is memorable for years to come for bad reasons than for great ones. GM's suicidal robot ad in 2007 is a good example of the former. At the jump are a bunch of other fumbles, with expert commentary on why they missed the mark. Examples: last year's Nationwide ad featuring a child who had died regretting all of the things he would not grow up to do. Carl's, Jr.'s ad last year starring a scantily clad model that was even more sophomoric than usual for the brand.

Rite Aid, an East Pennsboro Township, Penn.-based company that grew into the third-largest pharmacy company in the nation, is moving toward a $9-per-share takeover offer from Walgreens. RiteAid shareholders have approved the bid, wherein Rite Aid would be folded into Walgreens' operations to counter CVS and compete globally.

Kent State University is rebranding with a new ad to air regionally during the Super Bowl. University President Beverly Warren's comments on the campaign speak, implicitly, to an indelible moment there for which the university's name will be forever linked. "Any organization - university, institution, agency, newspaper - has a brand. Whether you want the brand or not, people will brand you," Warren said. "What we're learning in today's world is that it's really important to shape your own brand and tell your own story."

Volkswagen AG replaced the head of its U.S. legal department with an outside lawyer as it seeks approval to fix nearly 600,000 vehicles that had software allowing them to cheat on emission levels, the company said Thursday. David Detweiler, an attorney with law firm Clifford Chance, has been named executive vice president and general counsel at Volkswagen of America Group. Effective Feb. 1, Detweiler replaced David Geanacopoulos, who has held that role as well as head of public affairs.