For the third year in a row, Austin, Tex., firm GSD&M will be debuting a spot during the big game. And for the second year in a row, its client is fresh produce brand Avocados From Mexico. "Last year we went back in time to talk about Avocados From Mexico," said Tom Hamling, group creative director for GSD&M. "Now, we are looking into the future."

Fiat Chrysler Automobiles plans to start selling the Jeep brand in India by the middle of this year. Jeep, which opened a plant in China, the world's largest vehicle market just year, said it will expand to India with a line-up of three SUVs made in the United States, the Jeep Wrangler Unlimited, the Jeep Grand Cherokee and the high performance Jeep Grand Cherokee SRT. Jeep introduced the at the 2016 Auto Expo in New Delhi.

Chipotle says federal investigators have broadened the scope of a criminal probe of its food-safety practices going back to Jan. 1, 2013. The Denver-based chain was served with another subpoena on Jan. 28 by the U.S. Attorney's Office for the Central District of California requiring Chipotle to produce documents and information about the company's practices at all restaurants systemwide. The more recent subpoena supersedes an earlier one served in December.

Audi is touting its new R8 supercar in the Super Bowl with a new spot featuring David Bowie's "Starman." The ad, "Commander," features a retired astronaut, who is lost in the past, and has lost his interest in the present, including in food, a bad sign. His son shows up, and puts him behind the steering wheel of his R8 V10. As the two slice through mountain switchbacks, a smile comes on the astronaut's face as we see flashbacks to his greatest day. It also brings back David Bowie's greatest day, musically: the "Ziggy Stardust" album.

What an heirloom. Troy Haupt, in North Carolina's Outer Banks, owns the only known recording of the broadcast of the very first Super Bowl. CBS and NBC televised the game, but didn't preserve any tapes. But the NFL does not want to buy the tapes, and has threatened Haupt with legal action if he tries to sell them elsewhere. Since this tussle started in 2005, the tapes have been secreted in a former mine in upstate New York. "This year had to be the year, with all the hype of Super Bowl 50," Haupt said.

The man behind the Kindle is behind Amazon's bricks-and-mortar book store project. And it's going beyond books. Steve Kessel, a longtime Amazon executive, joined Amazon in 1999 and left in 2011 or 2012. He's back, but the specifics of Kessel's project had been a secret internally, though the first store is open now in Seattle. A retail patent application filed last year hints at a technology that lets customers pick an item from a shelf and automatically be charged for it upon exiting the store.

Woolworths is working on a new supermarket advertising campaign after appointing its third creative agency in five years, ending its relationship with Leo Burnett in favour of long-time partner M&C Saatchi. Woolworth is Australia's largest retailer, but it needs ways to differentiate itself from its rival Coles, and restore same-store sales growth after a series of advertising missteps over the past few years.

Some personal genomics use “clickwrap” contracts, the typical scrolling legalese few people actually read. Andelka Phillips, a doctoral candidate at the University of Oxford law school took a microscope to this practice. She says she was struck by how much they resembled standard clickwrap contracts for conventional tech companies on the Internet. Except the stakes are frighteningly high, including losing control of parts or the whole of one’s genome sequence, which can’t be changed like a password or iTunes account.

Werner Herzog's “Lo and Behold, Reveries of the Connected World,” which looks at the global digital transformation, and features the likes of Elon Musk and Sebastian Thrun, began as a marketing campaign. It kicked off with a conversation between cybersecurity brand Netscout and its agency Pereira O'Dell New York. Originally the goal was to create a campaign that celebrated the brand's customers, companies and people who build, evolve, and protect the connected world. They came up with the brand notion of Guardians of the Connected World.

This week, direct spending by the NFL, businesses, visitors and media in the SF area is expected to top $220 million. That would be a new record for Super Bowl-related spending, according financial, investment and consulting firm PriceWaterhouseCooper. It would put  Super Bowl 50 ahead of the $210 million spent in the New York area related directly to Super Bowl XLVIII in 2014, (MetLife Stadium) and the estimated $205 million spend surround Super Bowl XLIX last year.