The struggling men's clothing chain halted its often-mocked "buy one, get three free" promotion strategy late last year, but the bleeding continues. Consequently, its parent company, Tailored Brands, which also owns Men's Wearhouse and suit brand Joseph Abboud, is closing hundreds of stores and working to develop a new business model as sales plunged 31.7% last year at Jos. A Bank alone.

The spot, called "Your Game Is Our Lab," uses famous sporting stars to tease new foods and drinks that in some cases are still in development. The goal is to show that the PepsiCo-owned brand's innovation pipeline is fueled by insights gained from athletes. "We believe that there is a value to communicate we are working on these projects and how we are working on them," said Xavi Cortadellas, Gatorade's head of innovation.

Brita plans to make a splash with the first national campaign starring its recently signed spokesman, reigning NBA MVP Stephen Curry. Curry will be at the center of a project, "Splash Studio." The campaign will direct people to create an original commercial intended "to make water a star (showing that) the beverage that can go toe-to-toe with the best that beer or soda can offer."

Volkswagen brand's global vehicle sales fell 4.7% in February, hit by declines in China, the U.S., Brazil and Russia. However, Europe was a bright spot for VW Group's core unit. Demand in China, the brand's largest single market, fell by 3% due to the Chinese New Year celebrations, while sales in the U.S. dropped by 13% amid negative publicity over the automaker's cheating of U.S. diesel emissions tests.

Jack in the Box is making good on its promise to be a more aggressive discounter. Merrill Lynch restaurant analyst David Silvati reports that the chain last week launched a $3.99 Jumbo Jack bundled meal with the burger, two tacos, fries and drink in 40% of its markets. In the other 60% it has bundled its new Double Jack burger, fries and drink for $4.99.

Instagram wants to make it as appealing as possible for brands to advertise, and it thinks that if brands have special profiles or the ability to advertise from a phone, that might help. Instagram is in the midst of executing a familiar advertising strategy - Facebook's advertising strategy - and has a few updates in the works that should make the two businesses look even more similar.

Drug advertisers worship at the altar of TV. They're relentless in hawking their top products to the aging baby boomers watching network shows. Nine prescription drugs are on pace to break $100 million worth of TV ad time this year.

The chain embraced a more adults-only positioning several years ago, taking it away from the family-friendliness that previously was part of its persona. "We want to put the brand back where it belonged for a very long time" as a mainstream casual brand with broad appeal, said Ruby Tuesday CMO Dave Skena.

Sponsorship does not come without risk, as Nike has discovered time and time again. The brand has seemingly become a lot less willing to look the other way in the face of scandal. In the past month, it has taken quick action against two athletes, reversing a history of a much more drawn-out and deliberate approach to ending endorsement deals.

Heineken's Dos Equis beer brand is sending the "world's most interesting man" into space on a mission to Mars. Though the specific character played in TV ads by veteran actor Jonathan Goldsmith, 77, won't be back, another equally interesting and likely younger man will take his place, the company says.