• Walmart Commits To 100% Cage-free Eggs By '25
    Walmart, America's biggest food seller, is committing to fully source cage-free eggs, scoring a huge win for supporters of animal rights and sustainability. The world's biggest retailer said that U.S. Walmart and Sam's Club stores would transition to a 100% cage-free egg supply by 2025-a timeline that matched recent commitments from other big grocers including Albertsons, Kroger and Supervalu.
  • Listerine Launches 'Bring Out The Bold' Effort
    Fashion and apparel marketers long have tried creating lifestyle brands, but not so much sellers of mouthwash -- until now. Johnson & Johnson's Listerine launches a global "Bring Out the Bold" campaign in more than 80 countries starting April 4 around the idea that people who use its products most are just more adventurous.
  • Startup Takes On Returns Of Online Purchases
    David Sobie, former senior VP of marketing & business development at flash site HauteLook, and Mark Geller, former head of mobile at the company, are launching Happy Returns, which seeks to eliminate the "pain" of returns by mail by establishing a network of "Return Bars" in malls and stores where shoppers can return merchandise purchased online and get an immediate refund.
  • Bentley Raises The Bar On Luxury Performance
    The bar continues to rise when it comes to the luxury performance market, and Bentley is determined to keep making the hurdle as it demonstrates with a new version of the Continental GT Speed. The fastest production Bentley ever, capable of nipping 206 mph, gets not only more power but additional features, an updated interior - and a new Black Edition for those with a big enough checkbook.
  • Delight In Meal Delivery Kits Is Heating Up
    Technomic Inc., a food industry analyst, predicts that at the current rate of adoption, the United States meal kit market could grow by as much as $5 billion over the next decade. Blue Apron, the company that has emerged as the Starbucks of the meal kit business, said it now ships eight million meals a month.
  • Chase Spots Guarantee Emotional Reaction
    Chase's "Mastery 2.0" campaign from Droga5 captures four different stories including a recently single mom planning her own future as well as her son's, and an older couple (with a killer pet) looking to prepare for retirement. Each of the stories shows people mastering their financial futures with a little help from Chase.
  • International-Concept QSRs Coming To America
    South Korea-born concept Paris Baguette numbers some 3,300 locations in its home country, 141 stores in China, a handful of stores in Singapore and Vietnam, and two in France. Another brand that plans to leverage its novelty stateside is Carvera Argentinean Grill. When it first opened, the restaurant was the first to offer grilled-to-order churascos (grilled meats) in a mall food court.
  • Papa John's To Be Official MLB Pizza In New Deal
    Papa John's has signed a deal to become the official pizza of MLB. The company also has alliances with 21 MLB teams and is the founding sponsor of the Papa John's Youth Baseball Invitational. Papa John's said it would support its position with integrated marketing and experiential campaigns across MLB's media platforms, signature events and the Play Ball Initiative.
  • Whoopsie, R.I. Campaign Featured Iceland Footage
    Last week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met with criticism from Ocean State natives. Betsy Wall, who served as CMO for the Rhode Island Commerce Corporation, has resigned. The campaign will be retooled.
  • Retailers Tone Down Definition Of Sexiness
    Young people - like the teen Generation Z - are specifically having a growing influence on the way retailers position sexiness; they demand a message. "They don't respond to traditional notions of beauty or even sexuality," Ruth Bernstein, chief strategic officer of image-making agency YARD, said. "There is a reason that the Aerie campaigns that are not retouched are doing well. "
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