Apple launched its first major customer service social media account, @AppleSupport, earlier this year, and it already has 282,000 Twitter followers. One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated from college.

Here's a great bit of packaging design work from Jones Knowles Ritchie-pizza delivery boxes for Domino's that recreate the brand's logo across two boxes. Over the years, Domino's packaging had been overloaded with generic messaging that had little impact on consumers, and the brand mark had become relegated to a small endorsement on pack. The new boxes celebrate's Domino's distinctive brand character.

Supporting what a growing number of marketers and investors already have seen - that the category of eSports is involving more gamers and consumers than ever - Activision Blizzard Media Networks said that Major League Gaming's Counter-Strike: Global Offensive Major championship set viewership records this month.

Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association. The CMA's Video Content for Engagement study found that 58% of senior level marketers are planning on increasing the proportion of marketing budgets spent on video content in the next 12 months.

Recent data from Edelman for Adobe reveals that puppies are more popular than kittens, by far - at least when it comes to stock images for marketing. Stock photos of puppies are downloaded 62% more than photos of kittens by Adobe Stock users. That figure is based on paid downloads of stock images at Adobe Stock in 2015.

An actor known for playing foul-mouthed, morally bankrupt authority figures may seem like an odd spokesman for a major service brand. But since Rob Riggle became the face of the "Stay Smart" campaign for Holiday Inn Express last year, the hotel chain has enjoyed an 8% increase in brand awareness, a 5% increase in brand consideration.

It used to be that big law firms would depend entirely on doing good work as the key to getting new business. But that notion's time has passed; the business of getting new business is coming of age and law firms have to be proactive about getting new work. Documenting the state of the industry was the inspiration for a survey co-sponsored by Bloomberg Law and the Legal Marketing Association.

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers have fallen into an echo chamber of meaningless buzzwords. The use of these buzzwords has caused a new generation of marketers to enter the field without knowing even the basic terms and practices that underpin the industry.

New York City has launched a $2 million advertising campaign meant to get people thinking and talking about mental health problems. The city's first lady, Chirlane McCray, unveiled the television, print, online and subway and bus ads earlier this week. They feature people talking about their experiences with bipolar disorder, depression, anxiety and addiction.

"The Financial Times" is promoting its high-quality journalism as a driver in a new brand campaign intended to extend its reach and increase its paid-for readership. The "Make the right connections" campaign is aiming to demonstrate how the "FT" takes readers beyond the headlines and helps them connect the dots between events and issues in an increasingly complex and interconnected world.