PepsiCo said on Tuesday it will use its pricey spot during next month's Super Bowl to unveil a premium bottled water brand, Lifewtr, as the beverage industry faces declining consumption of sugary sodas. PepsiCo did not reveal how much it was spending on the 30-second spot, which will be the new brand's first television commercial.
The idea that getting away from it all can be as stressful as what you're getting away from is one that has gained traction. "Take back what seat 34E took from you," one print advertisement in Westin Hotels & Resorts' new global ad campaign declares. Other ads in the new campaign refer to the disruption that being on the road can bring.
Some companies (including Cargill, McDonald's, Tesco and Unilever) have well-developed management systems and processes. However, 42 of the 99 companies evaluated provide scant information on their approach to farm animal welfare. This group includes Domino's Pizza, Starbucks and Restaurant Brands International, which owns Burger King.
Liberty Mutual is making everyday driving a game that the entire family can enjoy, and maybe cutting insurance premiums in the process. The company has two apps, one called HighwayHero, the other called RightTrack. Though they're targeted to slightly different users, they function essentially the same, using smartphones to monitor and assess users' driving habits.
Dancer Lil Buck and his eye-popping moves are on display in the Super Bowl LI campaign from Lexus. The extended version of the automaker's ad, which features music from pop star Sia and narration by actress Minnie Driver, introduces the Lexus LC. Airing in the second quarter of the Super Bowl, the 30-second cut of "Man and Machine" will feature the new LS 500.
Walmart is adding auto sales to its offerings. While the chain has always sold tires and accessories, a new partnership with CarSaver, an online auto retail platform, is allowing the retail giant to dip its toe into the car sales industry. The retail giant is setting up CarSaver kiosks at 25 Walmart superstores in Houston, Dallas, Phoenix and Oklahoma City.
The largest plus-size retailer has a thinning C-suite. Lane Bryant and Catherines have lost their chief executive, The Post has learned. The two chains, owned by Ascena Retail, were headed up by Linda Heasley, who had been promoted just four months ago from her previous job solely as Lane Bryant's CEO.
Yahoo said on Monday that it now expected the sale of its core businesses to Verizon Communications to close no sooner than April, a delay from its earlier intention to conclude the deal in the first quarter. The delay drags out what has been a long goodbye for Yahoo's chief executive, Marissa Mayer, who was appointed nearly five years ago and failed to turn around the company, a long-fading web pioneer.
Warby Parker plans to open at least 25 retail locations this year, a rare brick-and-mortar expansion amid store closures at several chains. The eyeglasses seller said it would open stores in Miami, Los Angeles and other cities, bringing its total store count to about 70 this year. The stores will range in size and include free-standing as well as mall locations. The next one is slated to open in Philadelphia on Jan. 28.
he pharmaceutical industry wants you to know that it's not "getting away with murder," as was alleged by President Trump two weeks ago. So the industry is trying to fight back with a new ad campaign called "GoBoldly," which aims to convince the American public that its efforts are all about saving lives.