The ad is for Squarespace, the website builder and web publishing platform, as part of the company's "Domains" campaign to encourage people to register sites before they're scooped up by someone else. JohnMalkovich.com isn't the real online home of a champion bass fisherman. Indeed, Malkovich himself uses the site to sell his men's wear.
Despite the significant age difference, new collaborators Louis Vuitton and Supreme were both founded on innovation. The former was founded in 1854 after it designed stackable trunk luggage with a flat top instead of the traditional rounded one. And the latter in 1994, with a store designed so its skateboarding customers could ride straight inside to shop.
Procter & Gamble has agreed to modify some advertising claims promoting its Pampers Easy Ups diapers after a rival challenged them as misleading. The Cincinnati-based consumer products giant, however, said it would appeal a National Advertising Division decision against other claims used to advertise its training pants.
Kraft Heinz, co-headquartered in Chicago and Pittsburgh, is giving its U.S. salaried employees an extra vacation day on Feb 6, the day after Super Bowl Sunday. The company also has launched an online petition to make the day a national holiday called "Smunday," a day of rest after the gluttonous American pastime that is the Super Bowl.
Heinz ketchup maker Kraft Heinz and media mogul Oprah Winfrey are forming a joint venture to develop a new line of food products in the U.S. The joint venture, Mealtime Stories, will initially make ready-to-eat refrigerated products across multiple categories, and 10% of its profits will be donated to charities focusing on eradicating hunger.
Can Uber slow its rate of cash burn before losses start to threaten the company's viability? On the surface, stemming the red ink doesn't sound so hard. Since it does not own vehicles or employ drivers, the company saves a fortune in capital and workforce costs. However, Uber spent a fortune training, recruiting and subsidizing drivers.
In what it called its "biggest NHL All-Star Game engagement plan ever," NBC Sports has launched "Hockey Goes Hollywood," a multi-level campaign that "weaves together this year's NHL All-Stars with the glitz and glamour of Hollywood movie-making, and many of Los Angeles' iconic famous landmarks."
Eating at Chipotle is about as straightforward as fast-casual gets. You stand at an assembly line and tell somebody what you want. Yet despite everything unfolding before your eyes, there are some things about the Mexican-ish chain you'd never know unless you worked behind the counter, including the official secret menu.
Bob Evans Farms Inc. is splitting its business, selling its iconic restaurant chain to a private equity company while bolstering its remaining food business with another acquisition. Golden Gate Capital will buy the 523-restaurant chain for $565 million. Bob Evans will acquire Pineland Farms Potato Co. for $115 million to boost its portfolio of potato products.
Ford Motor Co. has appointed Musa Tariq, previously global marketing and communications director for Apple Retail, to the newly created role of vice president and chief brand officer. Ford said that in the new role, Tariq would work with the marketing, communications and company leaders to define, build and communicate the brand.