Critics who might have seen the Drone Racing League as a fly-by-night venture could be re-evaluating their opinion with the DRL unveiling a multi-year, global partnership with insurance firm Allianz. The company will support with multi-platform marketing, including a 2017 preview spot that launched to coincide with the Allianz deal.

While the joy of bringing some competitive fun to the dog show circuit is thrilling enough, Purina Pro Plan is making it even more interesting by offering $1 million to the individual who can fill out perfect predictions for the Westminster Dog Show. Among those contending for the spot of Top Dog is tennis pro Andy Roddick, who filled out his own bracket at www.dogshowbracket.com.

Coke's North America results last year were fueled by strong volume gains for bottled water Smartwater, flavored water Vitaminwater, the dairy brand and energy drinks. The key North America market-where Coca-Cola generates 25% of consolidated revenue-posted growth that outpaced the total global business.

AT&T's wireless workers moved closer toward striking at the nation's second-largest carrier, citing a campaign pledge by President Donald Trump to keep U.S. jobs from being outsourced to other countries. The union, which is negotiating for about 21,000 AT&T wireless employees nationwide, voted to authorize a work stoppage with 93% in favor.

Denny's CMO John Dillon has led the charge to create purpose-driven marketing initiatives, putting a spotlight on the brand's new look. Inspired by Denny's founder, who once said the reason he opened the original restaurant was because he loved to feed people, the brand's marketing initiatives are focused on feeding people's stomachs, as well as their souls.

Snack Factory is launching Organic Original Pretzel Crisps. The USDA-certified organic variety is also Non-GMO Project-verified and will be available nationwide for a limited time starting this month. This introduction is the first of several new better-for-you snacks forthcoming in 2017 and beyond, says Eric Van De Wal, vice president of marketing and innovation.

Abercrombie & Fitch will unveil its first store remodel in more than 15 years. It's part of the company's rebranding effort and features more-approachable displays, warmer decor and a less-heavy application of ambient fragrance. The 4,860-square-foot prototype is the first of seven that are to be built this year.

Devin Booker embodies Nike Basketball's new signature slogan, "Come out of Nowhere," so it makes sense that the Phoenix Suns' sophomore guard helped launch the new video series with a look at his past and where he's headed in the future. The video series will also highlight Isiah Thomas and Giannis Antetokounmpo in future episodes.

Levi's is about to roll out the fourth installment of its limited-edition Pride collection for 2017. The collection's inspiration, "Fight Stigma," underscores Levi's commitment to fighting for and protecting the rights of the LGBTQ community. Each season Levi's pulls from that timeline and a moment inspires that year's collection.

TV ratings may have been down, but sponsors and marketing partners still saw a bevy of reasons to put their money into the NFL to the tune of $1.25B this past season - up 4.3% over 2015 but behind the 4.7% increase in overall sports spending, according to research firm IEG. The beer, auto and insurance categories led the charge.