• Comcast Should Stop Claiming Fastest Internet
    Comcast's claims that it offers the "fastest Internet in America" and the "fastest in-home WiFi" risks misleading consumers and should be stopped, according to an advertising watchdog administered by the Council of Better Business Bureaus. The ruling found that Comcast's reliance on Ookla's Speedtest.net data masks important details that undermine its marketing.
  • Judge Won't Dismiss Sea World Lawsuit
    SeaWorld has lost yet another effort to dismiss a lawsuit alleging false advertising about the care it provides its captive killer whales. U.S. District Judge Jeffrey White in Northern California ruled that plaintiffs in the suit can move forward. The lawsuit alleges that the plaintiffs were misled about the care of killer whales.
  • At Xerox, The Marketing Technology Stack Leaves Center Stage
    At Xerox, marketers make use of 100 technology tools to reach customers and prospects and transform their experience of the brand. Duane Schulz, Xerox's vice president of digital and demand marketing and technology, spoke about how he and his team manage their technology stack, and what strong adoption of marketing tech has meant for the organization.
  • Neiman Marcus To Trial Plus-size Departments At Last Call
    Success in selling large sizes online for two years has prompted Neiman Marcus to introduce Last Call Plus Size departments in five of its outlet stores on Feb. 18. The test is indicative of Neiman's willingness to try new strategies to turn the business around following five consecutive quarters of declining comparable-store sales.
  • Sears, Kmart Drop Trump Home Items
    The list of companies dropping products that carry the Trump name grew this weekend, with two major U.S. retailers announcing that they're no longer selling Trump Home items online. Sears Holdings and subsidiary Kmart will discontinue online sales of 31 items from the Trump Home collection, which includes lines of living room and bedroom furniture, lamps and chandeliers.
  • Avoid 'Stoner' Cliches When Marketing Marijuana
    With a variety of applications, combined with the legalization of the drug for recreational or medicinal purposes in several U.S. states, comes opportunity: the value of the marijuana market is expected to reach $21 billion in the U.S. by 2020, up from $6.7 billion in 2016, according to brokerage company Convergex.
  • Big Brands Fund Terror Through Online Adverts
    Some of the world's biggest brands are unwittingly funding Islamic extremists, white supremacists and pornographers by advertising on their websites. Advertisements for hundreds of large companies, universities and charities, including Mercedes-Benz, Waitrose and Marie Curie, appear on hate sites and YouTube videos created by supporters of terrorist groups.
  • Patagonia Leads Boycott Of Utah
    A massive showcase with some of the biggest names in outdoor sporting goods typically convenes each year in Utah. But some of the companies are refusing to go because of the state's policies toward land preservation. The move would yank tens of millions of dollars that the event usually brings to the state's economy.
  • Whole Foods To Close 9 Stores
    Whole Foods Markets will close nine stores and scale back on expansion plans, the starkest sign yet of challenges facing the pioneering natural-foods grocer. The company is abandoning plans to add 1,200 new stores, and executives said they would wait to see how stores that have opened recently, or are set to open, perform before making growth commitments.
  • Cheetos Ad Meeting On 'SNL' Mocks Marketing
    Donald Trump isn't mentioned by name in this "Saturday Night Live" sketch about a pitch meeting with Cheetos, but his presence looms large. Riffing on Lumber 84's political Super Bowl LI commercial - which delivered a strong message on the importance of an immigrant workforce - the SNL bit mulls the thought process behind politically motivated advertising.
« Previous EntriesNext Entries »