• Illinois Tourism Targets Adventurous Millennials
    The new "Up for Amazing" spring and summer TV ads will air in 13 Midwestern markets and overseas through July. Fall and winter ads debut in September. The state is spending $15 million to market the campaign globally. It also includes print advertising, billboards and a revamped website at www.enjoyillinois.com.
  • Tiffany Beats Expectations, Sales Strong In Asia
    Profits at Tiffany & Co. slipped 3% in the fourth quarter due to flagging U.S. sales, but strong demand in China and Japan pushed the luxury jeweler past Wall Street expectations. Tiffany has struggled with weakening sales in its biggest market as Americans and tourists spend less at U.S. locations, including its flagship store on Manhattan's Fifth Avenue.
  • General Mills Boosts Cereal, Yogurt Marketing
    General Mills is boosting its marketing investment to increase sales of cereal and yogurt and has launched a ready-to-eat popcorn line under its Annie's Homegrown label. Yogurt sales in the U.S. fell 20% in the third quarter and Minneapolis-based General Mills pinned the decline mostly on high prices relative to its competitors.
  • AT&T, Johnson & Johnson Pull Ads From YouTube
    AT&T and Johnson & Johnson, among the biggest advertisers in the United States, were among several companies to say Wednesday that they would stop their ads from running on YouTube and other Google properties amid concern that Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.
  • Target Opens Small-Format Store In NYC
    The discounter plans to open its first location in midtown Manhattan, a 43,000-sq.-ft. store across the street from the Macy's flagship. The two-level store will feature modern decor elements, including concrete floors, wood plank walls and ceilings, pendant and LED lighting and elevated merchandise assortment displays.
  • Shinola Asks U.S. To 'Roll Up Our Sleeves'
    Shinola is launching a campaign that celebrates the jobs it's creating in America. "Let's Roll Up Our Sleeves" celebrates American workers and work ethic, featuring a diverse range of real people in a photo-based campaign that subtly features its products but more prominently features purpose-driven individuals for whom work is a labor of love.
  • L.L. Bean Sales Flat, Won't Say If Anti-Trump Boycotts A Factor
    Outdoors specialty retailer L.L. Bean said sales were flat for a second straight year in 2016 - a year in which the family-owned company weathered a boycott over a relative's political contributions in support of President Trump. Prior to 2015, the Freeport, Maine-based company had a run of five consecutive years of growth.
  • Banks Halt YouTube Advertising Amid Hate-Funding Claims
    HSBC, Lloyds and Royal Bank of Scotland have become the latest brands to pull advertising from Google after an investigation revealed they had been inadvertently funding hate speech videos on YouTube. The latest revelation found that some of the world's largest brands had been advertising with hate preachers, anti-Semites and rape apologists.
  • WWE Deal Puts Steve Austin Into Foot Locker
    WrestleMania 33 is less than two weeks away, and many of the biggest stars in the WWE sky will be in Orlando on April 2. In anticipation of their mega-event, WWE has united some of its legendary stars via a new marketing alliance with Foot Locker and Puma including "Stone Cold" Steve Austin, The Ultimate Warrior and"Macho Man" Randy Savage.
  • Amazon Test Drives Its New Chicago Bookstore
    Amazon launched its online bookstore nearly 22 years ago. Today, it will open the doors of a brick-and-mortar store in Chicago, giving customers a chance to test the e-commerce giant's take on offline shopping. It's just one 6,000-square-foot neighborhood bookstore. But it's also one of Amazon's first experiments with live customer service and cash registers.
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