Zara's new flagship store illustrates part of the fashion retailer's strategy to stay ahead of its rivals: focusing on bigger brick-and-mortar stores and an online expansion.The changes come as traditional retailers are struggling to catch up with rapidly changing consumer purchasing habits, as more shoppers shun stores in favor of online purchases.

Amazon is about to let anyone with an iPhone talk to its Alexa virtual assistant. By pressing the microphone button in Amazon's shopping app, users will be able to purchase items, play music, check the weather, ask trivia questions, and control smart home devices by voice. Some of those skills will require set up in the separate Alexa app or website.

Amazon may do to the liquor store what it did to the bookstore. The online retailer is expanding its Prime Now beer and wine delivery to customers in certain cities. Prime customers in Columbus and Cincinnati will be able to get free two-hour delivery of beer and wine, or one-hour delivery for $7.99, along with other Prime Now offerings like toilet paper or electronics.

Basketball lovers will be able to buy customized Coke bottles with team logos and nicknames. The limited-edition bottles can be bought online, where fans can also share the bottle images with their Facebook friends. Coke and Powerade are sponsoring an NCAA March Madness Bracket Refresh, an online way for fans to keep track of the games.

The last of Goodyear's fleet of blimps, the California-based "Spirit of Innovation," was deflated for the final time, flattening into oblivion a tradition that stretched back to the launch of the "Pilgrim" in 1925. But fear not, airship fans: Goodyear's familiar blue-and-gold form will still be floating the friendly skies-just in the form of semi-rigid dirigibles.

A judge has ruled that California can require Monsanto to label its popular weed-killer Roundup as a possible cancer threat despite insistence from the agrochemical company that it poses no risk to people. The company had sued, saying California officials illegally used recommendations from an international health organization to make its decision.

Bob Evans Farms is slipping it into waffles and McDonald's onto its signature muffins. What's this new craze? It's none other than your grandparents' standby, butter. Americans are forecast to eat a whopping 8% more of the stuff than last year, reaching 940,000 metric tons. That's the most since at least 1967, Department of Agriculture data shows.

Like The Beatle's "Rubber Soul," Nike, Adidas and Under Armour have the feet of this year's NCAA March Madness schools covered with hits from start to finish. Nike is the big leader, with 40 schools, followed by Adidas at 15 and Under Armour at 12, with Russell Athletic outfitting Texas Southern, according to Apex Marketing Group.

Walgreens Boots Alliance named two executives to the chief marketing officer and chief merchandising officer positions, promoting Adam Holyk and Joe Hartsig, respectively, to those roles. Holyk and Hartsig will be succeeding Linda Filler, who was Walgreens Boots Alliance president for retail products and chief merchandising and marketing officer.

Aeropostale, with 800 stores, Pacific Sunwear, with nearly 600 stores, and American Apparel, with 273 stores, have all filed for bankruptcy. Others, such as Abercrombie & Fitch and American Eagle Outfitters, are struggling. Retail experts say prolific use of social media is driving the rapid success of some teen retailers, and causing the quick demise of others.