Yoplait is opening a new front in the cultured-milk battles.They're calling it Oui by Yoplait, in homage to the company's French roots. Whether it will succeed remains to be seen. But if, as you are shopping, you happen to pick up a small glass pot of Oui and are momentarily transported to the French countryside, you'll know that the company has finally figured out how to look beyond the data and embrace the narrative.

Oscar Mayer is using a drone (among other vehicles) to bring the people of Weiner, Ark., all the hot dogs they can eat for July 4. The company's "WienerFleet" has been comprised of three vehicles. Now, Oscar Mayer will not only be delivering a purportedly much healthier variety of its product but is adding a drone and a motorcycle to its fleet.

Retired NASCAR driver Tony Stewart stars in a campaign for Mobil 1, the official motor oil for NASCAR. The humorous spots follow Stewart as he segues from full-time driving to being a full-time executive. The multi-media effort includes drivers Kevin Harvick, Danica Patrick, Clint Bowyer and Kurt Busch.

While McDonald's and Dunkin' Brands' Dunkin' Donuts both sell premium espresso-based beverages along with other fancy coffee drinks, people don't view those brands the way they see Starbucks. McDonald's and Dunkin' Donuts compete for coffee customers with convenience store rivals that offer a Starbucks-like selection and chains including Tim Hortons.

Opponents of a beverage tax that goes into effect July 1 in the county Chicago resides in staged a protest Tuesday morning claiming the tax will cost the county 6,000 jobs and $321 million in lost wages. The Illinois Retail Merchants Association is seeking a temporary restraining order and preliminary injunction to block the beverage tax.

Despite advice from his attorney not to do it, Davis Smith founded Cotopaxi, an outdoor gear and apparel e-commerce brand, in 2013 as a benefit corporation, and began to raise venture capital funds from there. Cotopaxi is the first of the approximately 4,000 existing benefit corporations to take that route.

After more than half a century of being the same beefcake, Mattel is releasing 15 new Ken designs that mix race and style in an attempt to make Barbie's beau more appealing to customers. Unfortunately, one new Ken doll in particular - who sports a man bun - caught the attention of Twitter-and not in a good way.

Making its debut in the fall, the AR app will give customers a preview of how furniture will fit into their homes before ordering and building. Customers must take photos of their homes to use the app to position photo-realistic renderings of Ikea products wherever they want with sizes and lighting completely accurate, and 5-600 products at launch.

Ivanka Trump must give a deposition in a lawsuit claiming her clothing brand plagiarized a shoe design, a district judge has ruled. Aquazzura Italia, an Italian shoe company, sued Ivanka Trump's brand and their footwear licensing partner Marc Fisher in June 2016. The company alleged that Trump and Fisher had plagiarized one of their shoe models.

Williams Sonoma will open the largest version yet of its new dual-concept format in Seattle. The 7,000-squre-foot store combines its traditional kitchen and food products with home furnishings. It features kitchen and food products, including a curated assortment of food from local businesses, as well as the Williams Sonoma Home line of home furnishings.