The White House official has critics talking about the line between her role as a senior advisor to her father, the president, and capitalizing on that role. Her latest, aggressive move into the $13 billion women's lingerie business could be a lucrative one. U.S. trademark officials have steadily granted initial approval to a stream of new products bearing her name.

Ikea was mentioned as a potential AR partner at Apple's Worldwide Developers Conference earlier this month, and Tim Cook himself name-dropped the Swedish retailer directly in a recent interview. He said Apple had "talked" to Ikea about an app that would inject 3D models of its goods onto an iOS device's screen, which could take most of the guesswork out of the furniture shopping experience.

Actress and singer Selena Gomez kicks off her relationship with Coach in its fall ad campaign. She will also be featured in a special design project later this fall and she also will partner with the Coach Foundation in its support of Step Up, a national organization dedicated to the empowerment of teen girls from under-resourced communities.

Mattel announced 15 new looks for Ken, including three body types: slim, broad and original. The doll will also be available in a variety of skin tones, eye colors and hairstyles. Man buns, polka-dotted tees and hipster glasses are all a part of the mix. Ken has had some minor changes over the years, but this marks his first major update in 56 years.

Coca-Cola's Twitter account tried to capitalize on Sunday's heat wave in Pittsburgh to push its product, but unfortunately, it only proved whoever sent that tweet out does not know much about Pennsylvania geography. The tweet was innocent enough, containing a six-second video of a bottle of Coca-Cola flying across a map trailed by ice. One problem: The map showed Philadelphia, not Pittsburgh.

Walt Disney has signed a deal with the Orlando Magic that will place a Disney logo on the front of player jerseys beginning this coming season. As part of the multi-year agreement, Disney will expand its Walt Disney World Resort presence in the team's home arena, Amway Center, by adding a special seating and hospitality area that may be used for annual pass-holder upgrades during select Orlando Magic home games.

Walt Disney has signed a deal with the Orlando Magic that will place a Disney logo on the front of player jerseys beginning this coming season. As part of the multi-year agreement, Disney will expand its Walt Disney World Resort presence in the team's home arena, Amway Center, by adding a special seating and hospitality area that may be used for annual pass-holder upgrades during select Orlando Magic home games.

Nestle was the lead investor in a $77 million round of new funding for Freshly, helping it gain access to the $10 billion market for prepared meals in the United States. Nestle is becoming more nutrition-focused as a new generation of savvy consumers demands fresher and healthier foods. It said last week it could exit its U.S. confectionary business.

Toyota has signed on as the official automotive and mobility partner of United States Ski & Snowboard. The two organizations worked together last season, when Toyota was named as the title sponsor of the US Grand Prix, the official Olympics qualification series for snowboard and freestyle skiing. Toyota is a member of the International Olympic Committee's top-tier sponsorship program.

Audi is partnering with Marvel Comics to promote, and in this case debut, one of its vehicles. This time around, Audi plans to debut the 2018 Audi A8 in Spider-Man: Homecoming when it premieres in theaters on July 7. Audi is no stranger to promoting its vehicles on the big screen. Several years back, it heavily pushed the Audi R8 V10 Spyder when Tony Stark drove it in Ironman.