Anheuser-Busch is sending three truckloads, over 155,000 cans, of emergency drinking water to help communities in the Gulf Coast area as they recover from the hurricane. Anheuser-Busch says its Cartersville, Ga., brewery halts its beer production periodically throughout the year to produce the canned water so as to be ready in case of emergency situations like the one currently unfolding on the Gulf Coast.

Goop, the publishing company founded by actress Gwyneth Paltrow, is facing new criticisms from an advertising watchdog for allegedly making false claims promoting almost 50 products, including a Carnalian crystal claimed to treat infertility. The new claims against Goop were lodged with two California district attorneys connected to the California Food, Drug and Medical Task Force.

This is Apple's most important keynote in a few years, since it unveiled the iPhone 6 and 6 Plus and first previewed the Apple Watch in September 2014. Shrinking sales didn't really hurt Apple - it has enough cash to outlast an ice age - but it made it look like post-Steve Jobs Apple hasn't been innovative enough. This is Apple's chance to show it can still make the best stuff, while also driving its sales growth streak.

The World Surf League is eager to expand as a global sports and entertainment property. WSL currently brings more than 130 million fans together in North America, Australasia, Europe and Brazil, showcasing best-in-class male and female surfers from the most remote events worldwide. The 30-year-old league has a significantly larger social media footprint than the PGA, ATP, WTA, NASCAR and the NHL.

"The Estee Lauder Companies is not for sale," Executive Chairman William Lauder and Chief Executive Officer Fabrizio Freda said to employees in an internal memo, which was obtained by "Bloomberg News." The family and the board place "great value in remaining independent," the New York-based company said. A CNBC report said Procter & Gamble Co. might be interested in Estee Lauder.

Wendy's is taking its "fresh, never frozen" hamburgers to football fans across the country this year via a college tailgate tour that will span 12 games. Brands including Coca-Cola, TCL, Nissan and Kellogg will be on-site. Coca-Cola will host a sampling at the tour stops and sponsor a virtual reality demo area, while TCL will host an eSports gaming lounge that will feature a variety of video games and live college football action.

In 1995, Sheryl Swoopes became the first female athlete to have a basketball shoe named after her. In the WNBA's early seasons, Nike, Adidas, Reebok and Fila released shoes with Lisa Leslie, Dawn Staley, Cynthia Cooper, Nicki McCray, Rebecca Lobo and Chamique Holdsclaw. Now, in the 21st season of the WNBA, not one player has a line to call her own.

Louise Linton, the wife of Treasury Secretary Steven Mnuchin, posted a photo to Instagram of the two de-boarding a government plane with a caption mentioning Roland Mouret, Tom Ford, Hermes and Valentino. It is interesting that the luxury brands Linton mentioned have been publicly silent on the issue. This is a notable decision and one that reflects how complex managing a brand has become.

Panera plans to list the amount of added sugar and calories on the cups for seven drinks, including cola and iced teas. The move is the latest by the company to appeal to Americans who are increasingly concerned about what's in their food and drinks. The new cups initially will be available in eight cities, including New York, Chicago and St. Louis. They will be in all the chain's more than 2,000 locations by the middle of September.

"There were fears this could be a Katrina-like event," says Tom Kloza, global head of energy analysis for the Oil Price Information Service. "This is not a Katrina like event." Refineries in the Houston and Corpus Christi areas shut down before the storm hit Friday to minimize damage. Kloza expects Corpus Christi refineries to reopen within two to three days. Less certain are the effects on the Houston area, where 30 to 40 inches of rain is expected.