After years of working to brand itself as a Millennial hangout, the chain is reversing course. Longtime regulars have balked at new menu items and modern decor. So the chain is bringing back all-you-can-eat specials and discounts like its "2 for 20" menu. The chain's parent company, DineEquity also is closing up to 160 Applebee's and IHOP locations in a bid to boost profits.

Cargo is a startup that wants to turn Uber drivers' vehicles into little mobile shops. After drivers sign up for free, Cargo sends them a custom display that rests on the center console and holds a selection of snacks and essentials. On the top of the display case is a URL and identification number that is different for each car. Passengers go to the URL, enter the vehicle code and browse the menu and checkout using a credit card.

The marketing team at GE has adopted a growth hunting formula, focused on creating new demand, shaping opportunities and capturing demand. CMO Linda Boff encourages her marketers to use technology to drive as far down the conversion funnel as possible, so that any leads they hand over to the rest of the team are real business opportunities.

A new era in Chevrolet motorsports starts with the introduction of the Camaro ZL1 as the new race car for the Monster Energy NASCAR Cup Series. Seven-time Cup champion Jimmie Johnson - driver of the #48 Lowe's Chevrolet for Hendrick Motorsport - helped reveal the new race car at Chevrolet's headquarters in Detroit.

Cook County's beverage tax could land the state in hot water with the feds, resulting in roughly $87 million in federal food stamp money being withheld if the problem isn't fixed. While the county has informed retailers that purchases made with federal food stamp benefits are exempt from the soda tax under federal law, it's also allowed retailers to tax those purchases and provide refunds.

Monumental Sports and Entertainment has signed a deal that gives Capital One naming rights to the arena in which they all play, also owned by MSE. The venue in downtown Washington, D.C., known as the Verizon Center since 2006, will "effective immediately" become the Capital One Arena, with full signage and re-branding and marketing support scheduled for the fall.

A partnership of this size and scope is a little unusual, and it could have big payoffs for consumers including a wider array of electrified cars. The cars that Toyota and Mazda build at their hypothetical new plant may or may not be fully electric. However, there's a good chance that they'll be electrified to some degree - perhaps light hybrids, perhaps plug-ins with range-extending combustion engines.

"The damage to the company is the [negative] publicity that they have received over the last several months - the CEO got fired, several executives got fired, several executives had to give back millions of dollars in compensation," says Wharton's Wayne Guay. "There was a serious overhaul in the organization and presumably there's been some goodwill that has been seriously damaged with respect to customers and shareholders."

Leah Pritchett, 29, is a fresh face for the brand. She is a female NHRA Top Fuel drag car racer. But more importantly, adding Pritchett was the first move of Papa John's new CMO, Brandon Rhoten. Rhoten was previously at Wendy's and until Rhoten came on board, Papa John's had been without a CMO since the sudden departure of Bob Kraut in 2015.

Walmart is apologizing for a display inside one of its stores that appeared to market firearms as back-to-school items. The company said Wednesday it was working to identify which of its stores put up the exhibit. A photo of a sign reading "Own the school year like a hero" was placed directly above a glass case filled with guns. Photos of it spread like wildfire on social media.