The century-old brand known for Yankee durability is putting a renewed focus on the fun of being outside as it tries to invigorate sales in a fast-changing marketplace. ''Be an Outsider,'' L.L. Bean is urging, in a quirky ad campaign starting this month that embraces its hunting and fishing traditions but emphasizes the outdoors as an accessible place to enjoy with friends and family.

Procter & Gamble will reveal online all fragrance ingredients in products sold in the U.S. and Canada by the end of 2019 to offer greater transparency to safety-conscious consumers. The list includes more than 2,000 scented products, according to P&G. It will start with wproducts in its fabric, home, and beauty categories, including Tide, Febreze, Herbal Essences and Olay products.

upermarket operator Hy-Vee said it would build, own and operate 26 Wahlburgers restaurants, becoming the largest franchisee of the casual burger chain associated with actor Mark Wahlburg. The West Des Moines, Iowa, retailer also announced a separate partnership with OrangeTheory Fitness that would provide customers with access to group fitness programs in or adjacent to Hy-Vee stores.

Ken Martindale has stepped down as Rite Aid Stores CEO to take the reins of GNC Holdings. GNC has struggled with declining sales. The company is working to turn around its business with new marketing, a simplified pricing structure for customers and a revamped loyalty program. Martindale was instrumental in leading the drug store chain's transformation, including a new store format and an expansion of the company's loyalty program.

Frito-Lay, the snack giant known for Doritos, Ruffles and Funyuns, has versions of 11 core chip brands without artificial ingredients -- including Lay's, Tostitos and Cheetos -- and aims to break out of the traditional snack aisle and get into organic grocery stores. The lineup, marketed under the name "Simply," meets all the criteria needed to be sold in Whole Foods, according to PepsiCo executives.

In a move to attract more specialized information technology specialists, Japanese retailer Uniqlo is planning a digital transformation. The fast-fashion giant doesn't have a reputation as a "cutting edge" digital company and struggles to attract the best IT talent. The first step is to hire an army of experienced information technology specialists who can help improve operational efficiency.

The battle for control of the small but increasingly competitive electric vehicle market got a little hotter, as Japanese car company Nissan unveiled a new Leaf with a stronger battery and longer range - at a price well below rival electric cars. At a glitzy ceremony in Tokyo, broadcast live on the Internet, Nissan executives said the car has a range of 150 miles and will be sold for about $31,000.

Dunkin' Donuts has appointed Tony Weisman as U.S. chief marketing officer. The former North American CEO of DigitasLBi will join Canton, Mass.-based Dunkin' Brands Group Inc. later this month. He will replace John Costello, the brand's former global chief marketing officer, who retired in mid-2016. Unlike Costello, Weisman will solely focus on domestic business.

"Game of Thrones" fans are in for a long wait until the next season, so Dolce & Gabbana happily reunited actors Emilia Clarke and Kit Harington for a set of matching perfume ads. The two frolic around Italy and gracefully dance and look good in modern garb in the video ads. As for what they're selling? Harrington is the face of longtime fragrance The One for Men, while Clarke is the debut face of The One Eau de Toilette.

Campbell Soup shares plummeted after the company posted disappointing earnings and delivered a weaker-than-expected forecast. Warren Buffett also threw cold water on the idea that Kraft Heinz Co. would buy a company like Mondelez International Inc. Investors interpreted the remarks as a bearish signal for industry consolidation in general, meaning it's less likely that a takeover of Campbell will provide a payday for them.