• Lexus Nabs Naming Rights At Detroit Velodrome
    One of the more unique developments in Detroit's building and redevelopment spree the last several years has signed a sponsorship deal with Lexus. The Detroit Fitness Foundation's new $4 million Lexus Velodrome, an indoor biking, running and walking complex, is expected to open to the public in January. Terms of the naming rights deal were not disclosed, although executives said it is a "long-term" agreement.
  • U.S. Tourists Should Ignore Cuba Travel Advisory
    Tourists from the U.S. should not be deterred from visiting Cuba despite government advice to the contrary, according to an analyst with data and analytics company GlobalData. The travel ban has been criticized for being politically motivated. Airbnb, American Airlines, United Airlines, and other U.S. companies announced they would continue their operations in the country despite the new warning.
  • Advertisers Ditch Fox News After Coverage Of Sexual Misconduct Allegations
    Advertisers began fleeing from Fox News' "Hannity" following the conservative host's much-criticized coverage of Alabama GOP Senate nominee Roy Moore's sexual misconduct allegations. Two companies - Realtor.com and Keurig - announced Saturday that they will no longer advertise on the show, according to The Hill. Neither company attributed the decision to Sean Hannity's coverage of the Moore scandal.
  • Tiffany's To Begin Serving Food
    Tiffany & Co. is about to make a well-known film title a reality. The jeweler will open a restaurant - called the Blue Box Cafe - in its New York flagship on Fifth Avenue. The cafe will be on the fourth floor, which has been totally revamped to showcase the luxury brand's home and accessories collection. It will be open for breakfast, lunch and afternoon tea, with a New York-themed menu that changes with the seasons.
  • Apple Plans Augmented Reality Headset
    Apple is moving forward with an augmented reality headset that could make its way to store shelves in 2020. Apple has been publicly bullish on augmented reality instead of virtual reality. Augmented reality overlays virtual objects on the real world and can be used in a variety of ways, including in video games, corporate settings, and more.
  • Reebok Signs Victoria Beckham To Design Performance Apparel
    Reebok has signed a long-term deal with Victoria Beckham, anchored by a new Reebok x Victoria Beckham collection. Beckham joins a roster of what Reebok calls "unapologetically accomplished women," including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor. The Reebok x Victoria Beckhamcollection will be introduced in late 2018.
  • Amazon Plans Pop-Up Stores At Some Whole Foods Locations
    Amazon says that Whole Foods customers in 100 stores will be able to shop for Alexa and Kindle devices. Special pop-up stores will open in several markets: Chicago; Rochester Hills, Mich.; Davie, Fla.; Pasadena, Calif.; and Denver. Amazon personnel in these pop-up shops will also be promoting Prime and Prime-related services. Last year, Amazon opened a few pop-up shops in malls.
  • AT&T Hires Top Marketing Executive
    AT&T on Thursday named Kirk McDonald the chief marketing officer of a new advertising and analytics unit it has set up to work with the new Time Warner properties. In August, AT&T said it intended"to build an automated advertising platform that can do for premium video and TV advertising what the search and social media companies have done for digital advertising."
  • State Farm Assists Chris Paul In Move To Houston
    When Chris Paul was traded from the Los Angeles Clippers to the Houston Rockets in June, did he leave behind faux "twin brother" Cliff Paul, a "State Farm agent" who has assisted Chris in marketing and other activation since 2012? That question is raised in a new campaign from State Farm, the first multi-media effort with Paul since his off-season move, which includes TV, Internet and social media.
  • Barstool Sports Not Miffed By Cancellation
    For most upstart companies, losing its turn on the mainstream media stage would be a huge setback. For Barstool Sports, it's validation. The brash but controversial brand had its collaboration with ESPN, "Barstool Van Talk," canceled in October after just one episode when ESPN employees chafed at Barstool's reputation among critics, who say the site is misogynistic. The brand has become wildly popular among young male sports fans.
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