• Amazon To Sell Items Within Whole Foods
    Amazon is using its Whole Foods acquisition to help sell more hardware devices and Prime subscriptions. The tech giant is opening pop-up stores at five Whole Foods locations. Customers will be able to try out Amazon devices and learn more about the company's Prime membership programs from staffers at the stores.
  • Hornets Sign Marketing, Jersey-Patch Deal With LendingTree
    The Charlotte Hornets have become the 19th NBA team to sign a jersey-logo deal, aligning with online financial firm LendingTree for a multi-year, multi-platform pact. The jersey patches coincide with the start of Nike's eight-year, $1 billion deal as the NBA's official on-court uniform provider. LendingTree will have fixed signage on the concourse and on the venue's mobile entry scanners, as well as digital signage on the scorer's table.
  • Budweiser Honors Earnhardt With Video
    Longtime Dale Earnhardt Jr. sponsor Budweiser made a touching tribute video ahead of Earnhardt's final NASCAR race. It's the story of Dale Jr.'s career: from victory lane hugs from Dale Sr. to Dale Jr.'s incredible Daytona win following his dad's untimely death. The iconic red Budweiser livery Dale Jr. ran early in his career will be making a comeback this weekend for his final race at Homestead-Miami Speedway.
  • Take A Pill; It'll Call Your Doctor In The Morning
    The FDA has approved the use of a tiny chip that can be implanted in the Brody by swallowing, where it sends a signal to a patch worn on the patient's body to record the dosage and time of ingestion of an antipsychotic pill. This information is relayed to a smartphone app to be shared with doctors and caretakers. The chip passes through the digestive tract normally.
  • Chinese Shoppers Embrace Their Version of Amazon Prime Day
    Shoppers in China spent $25 billion in 24 hours on Singles Day. The 8-year-old e-commerce holiday promoted by Alibaba-Amazon's biggest competitor and an e-commerce force in China-started as an anti-Valentine's Day encouraging single people to buy gifts for themselves every Nov. 11. Now, it comes with crazy deals and nationally televised concerts. This year, Nicole Kidman and Pharrell Williams made appearances.
  • Insta-Cart Survives Amazon-Whole Foods Deal
    Amazon's acquisition of Whole Foods woke up the grocery sector. Within months, Costco announced that it was deepening its partnership with Instacart and would offer delivery directly from the Costco.com website. After discussions that spanned four years, grocery giant Kroger inked a deal for Instacart to deliver from its Ralph's subsidiary. Several smaller chains also signed up, bringing Instacart's partner count to more than 165.
  • Uber Adds L.A. To List For Flying Cars
    They may have an air of sci-fi about them but, according to Uber, it won't be long until they become a reality. In fact, they could be in the sky by 2020. Jeff Holden, head of product at Uber, told audiences at the Web Summit, held last week in Portugal, that the company will be adding Los Angeles to its list of guinea pig cities. Angelenos could be jetting around in helicopter-style vehicles within the next three years.
  • Pepsi Signs Yankees' Aaron Judge As National Spokesman
    Aaron Judge, who hit a MLB rookie-record 52 home runs this season for the Yankees, has signed a multi-year deal with Pepsi. Judge will appear in multi-media marketing, which will ramp up as the 2018 MLB season approaches. "We're looking forward to working together to engage baseball enthusiasts in new and unique ways next season and beyond," said Justin Toman, senior director-sports marketing for PepsiCo.
  • Spalding Marketing Chief Aims To Remake Iconic Brand
    As "Sports Business Journal" wrote, "When Kenyatta Bynoe was promoted to vice president of global brand marketing [and partnerships] at Spalding last year, she was met with an empowering, yet daunting, mandate: Remake an iconic brand that had fallen behind in the spaces that were most relevant to the young consumers who should represent its core, turning awareness into engagement."
  • Walmart, Publix To Participate In Seafood Sustainability Effort
    Walmart has agreed to make information about its seafood sourcing available through a public profile, including locations where its wild seafood is caught and which gear was used. Walmart has agreed to become the 11th company to join the Ocean Disclosure Project, started by the Sustainable Fisheries Partnership in 2015. Other participants include retailer Publix Supermarkets and seafood supplier North Atlantic.
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