• Target Launches Annual LGBTQ Pride Line, Despite Backlash
    Target has repeatedly been threatened with boycotts from anti-gay and anti-transgender groups over its support for the LGBTQ community in recent years. The retailer is launching its 5th annual #TakePride campaign which features a variety of rainbow-themed apparel and merchandise, including shirts, hats, swimsuits, and beach towels.
  • Tom Brady Scores Madden NFL 18 Cover
    Tom Brady, who took on commissioner Roger Goodall and the NFL over "Deflate-gate," is now dealing with something even more ominous: the Madden NFL Curse. EA revealed today that Brady would be on the cover for the first time. Several former Madden NFL cover athletes have succumbed to injury, poor performances or a trade following their cover stint.
  • Autonomous Vehicles Should Not Be Marketed Like IPads
    The Intel spot about "The Future of Autonomous Driving" has a few issues. The company's suggestion that autonomous cars are currently on the road is a problem. Autonomous cars do not yet exist as an available consumer good. Intel admits as much during the commercial but only in the fine print - fine print in a commercial being useless except as a legal shield.
  • J.P. Morgan Chase To Increase Detroit Investment By $50 Million
    J.P. Morgan Chase & Co. announced a $50 million increase in the $100 million investment the bank committed to economic development and neighborhood stabilization in Detroit during the depths of the city's historic bankruptcy three years ago. Half will be grants and the other half is going to toward a variety of loan funds for small business growth.
  • Dove's Quirky Bottle Shapes Don't Impress Women
    Dove recently gave its bottles a makeover, offering curvy, slender and pear-shaped bottles. But they have been met with ridicule. So exactly where did Dove - a longtime darling of the advertising world - go wrong? For starters, advertising professors say, the revamped bottles seem more tongue-in-cheek than they do a sincere way of celebrating women's bodies.
  • Instagram Launches Effort To Support User With Mental Illnesses
    Instagram is launching an awareness campaign called #HereForYou, which highlights how the platform has helped support users struggling with mental illness. The campaign celebrates Instagram users who boldly speak out about their mental health journeys on the platform, which in turn creates space for others to do the same and connect in the community.
  • MLB, Church & Dwight Unveil All-Star Mom Effort With Jennie Finch
    Support for the new pact begins this week with a multi-platform "All-Star Mom" effort, which features Jennie Finch (Olympic gold medalist) hosting a roundtable of moms in a series of spots, including Debbie Trout (mother of Los Angeles Angels outfielder Mike Trout) and Amber Sabathia (wife of New York Yankees pitcher CC Sabathia).
  • Fidget Spinners Fly Off The Shelves At Toys R Us
    Enthusiasts say the colorful toys help kids pay attention by keeping their hands occupied. But some schools have banned the toys, saying the frenzy has turned a focus aid into a distraction. This summer, Toys R Us will stock DC Comics- and Marvel-themed spinners, along with exclusive light-up, metallic and glow-in-the-dark versions.
  • Tiffany & Co. Urges Trump To Rethink Leaving Paris Agreement
    Tiffany & Co. has joined the conversation with an open letter to President Trump about climate change. The brand posted a message directly addressing the President on its Twitter and Instagram accounts and has also taken out an ad in "The New York Times." Some have praised Tiffany & Co. for speaking out, while others have asked why people should care about what a fashion brand thinks when it comes to climate change.
  • Gillette Launches Razors On Demand Via Text Message
    Gillette was late to the shaving club party, launching its own subscription service three years ago after being outmaneuvered by Dollar Shave Club and others. But now the razor blade maker is striking back, with the industry's first order-by-text service, which gives users more control over when they receive orders.
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