• Target Hits Snafus With Designer Co-Branding
    One of the most eagerly anticipated items of Target’s limited-edition tie-up with iconic British bootmaker Hunter won’t be available after all. Target said that the women’s tall rain boots that were part of the Hunter for Target collection would not be made available because the production didn’t meet the standards of the chain or of Hunter. (The collection debuted online and in store on April 14. At the time, Target said the boots would be delayed due to some “production issues.”)
  • McDonald's HQ's New Restaurant Features Food From Around the World
    McDonald’s opened its ground-floor restaurant inside its new Chicago headquarters. The new restaurant will serve a rotating menu of special items found at the chain’s restaurants in other countries. That includes cheese- and bacon-loaded fries from Australia, a McSpicy chicken sandwich from Hong Kong, and a McFlurry Prestigio from Brazil. It’ll also have full-time baristas preparing specialty espresso drinks.
  • Pepsi Fashions Deals For World 'Love It Live It' Soccer Campaign
    In the next phase of its umbrella “Love It. Live It. Football” pre-World Cup campaign, Pepsi has brought soccer to fashion, joining with Russia's Anteater, the UK's Boohoo and Umbro, Australia's Le Specs, and New Era in the U.S. The 2018 Pepsi "Art of Football" Capsule Collection includes a range of streetwear apparel and accessories such as T-shirts, backpacks, bucket hats and iPhone cases.
  • Americans Say Amazon Tops Apple, Google In Do-Gooding
    Among the tech industry’s elite, Amazon stands above all others as the best for society, according to a poll. Amazon was cited by 20% of respondents as having the “most positive impact on society” among technology companies according to Recode/SurveyMonkey. Amazon beat out Google and Apple. Other companies citied in the poll include Facebook, Microsoft, Tesla, and Uber.
  • Abbott Going The Distance With World Marathon Majors Title Sponsorship
    Abbott plans to go the distance with the World Marathon Majors, at least until 2023. The Chicago-based health care company has extended its position as title sponsor for the World Marathon Majors, a deal it initially signed in 2015. The World Marathon Majors consists of six of the world’s top marathons: Tokyo, B.A.A. Boston, Virgin Money London, BMW Berlin, Bank of America Chicago and TCS New York City.
  • Coke's Results Boosted By Healthy Focus
    Coca-Cola Co. is benefiting from revamping products to appeal to health-minded consumers. In the quarter, its Coca-Cola Zero Sugar brand saw double-digit growth. Diet Coke returned to positive volume growth in North America as a result of the rebranding. Coca-Cola’s results were also boosted by its portfolio of sparkling waters in the quarter. The carbonated versions of its Dasani and Smartwater brands saw double-digit growth.
  • Old Navy Ramps Up Expansion
    Gap Inc. is putting its muscle behind Old Navy, counting on the value apparel brand to drive its growth. The retailer will open 60 Old Navy stores across North America throughout 2018. In addition, Old Navy said it is remodeling approximately 150 locations this year to ensure its existing stores represent the best expression of the brand, with 90% of stores receiving improved fitting rooms, bathrooms and checkout areas.
  • Company Reinvents High Heels With Comfort In Mind
    Is the high heel a tool of empowerment or a tool of the patriarchy designed to slow a woman down? This is a question that Antonia Saint Dunbar, a serial entrepreneur, asked herself back in 2014 while rushing to work. “I was wearing my most comfortable pair of three-inch heels, but my feet were killing me,” she says. It’s a situation that any woman who has ever worn a pair of heels can relate to.
  • John Legend Teams With Airbnb
    John Legend is sharing his love for travel and nightlife with fans in a partnership with Airbnb. The singer collaborated with the hospitality service website by curating eclectic nightlife experiences in some of his favorite cities across the globe: Los Angeles, New York, Rome and Paris. One experience includes an intimate concert with the "All of Me" singer himself on June 21 in L.A. 
  • Honda Encourages Next Gen To Learn To Drive A Stick
    Honda is launching a campaign to bring the joy back to driving by teaching the next generation of drivers how to drive a car with a manual transmission. The automaker held a "Shifting Gears" event in California's San Gabriel mountains last week. The goal was to teach the participants how to drive a three-pedal car in a closed lot or allowing more seasoned drivers to experience the thrill of California's dynamic roads.
« Previous EntriesNext Entries »